# Ombré Beverage Beverages are being offered with gradient color designs. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 19, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ombr-beverage ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Ombré Beverage trend? **Ombré Beverage:** No longer just limited to hair colors, the ombré fad is becoming apparent in the food and beverage industry as well. The use of gradient colors in beverages serves to offer the social media-friendly aesthetic that drive younger consumers' purchasing decisions, while offering a more refined image for QSRs to appeal to luxury-driven consumers. As food brands are now required to do more than just offer the promise of health in their products in order to stand out, these ombré beverages appeal to visually motivated consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 23 to Oct 17, 2017 - Published: Oct 19, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Ombré Beverage trend ### Gradient Color Designs The use of gradient colors in food and beverages offer a social media-friendly aesthetic that appeals to visually motivated consumers. ### Activated Charcoal Activated charcoal is now being used in food and beverage products for its powerful detoxifying properties and distinctive black tint. ### Limited edition drinks Limited edition drinks like McDonald's Cherry Blossom Float offer both full flavor and visually appealing options, making them ideal for social media posts. ## What the Ombré Beverage trend means for industry ### For Fast Food Fast food chains like Starbucks and McDonald's can use gradient color designs and limited edition drinks to expand their healthy menu options and appeal to visually motivated consumers. ### For Beverage Beverage companies are incorporating activated charcoal in their products and using gradient color designs to attract millennials and health-conscious consumers. ### For Food Activated charcoal and gradient color designs are disrupting the food industry, providing new ways to visually represent healthy and natural products on store shelves. ## Workshop question How can your brand use fad-focused design in its products, services or campaigns in order to better market its offerings? ## Trend signals for Ombré Beverage Trend score 3.7 out of 10, from popularity 55%, activity 48%, freshness 8%. - Popularity: 55% - Activity: 48% - Freshness: 8% ## Examples of the Ombré Beverage trend 5 featured examples from Feb 23 to Oct 17, 2017. - [Ombré Charcoal Horchatas](https://www.trendhunter.com/trends/the-loop): The Loop: Handcrafted Churros Has Created an Instagram-Friendly Horchata (Category: Lifestyle) Implication: Incorporating activated charcoal into beverage products as a visual and nutritional enhancer. - [Carbonated Cherry QSR Beverages](https://www.trendhunter.com/trends/cherry-blossom-float): McDonald's Cherry Blossom Float Was Available for a Limited Time (Category: Marketing) Implication: QSRs, like McDonald's, can leverage limited edition beverages to drive customer engagement and increase sales. - [Ombre Superfood Drinks](https://www.trendhunter.com/trends/pink-drink): Starbucks' 'Matcha Pink Drink' Will be Part of The Chain's Secret Menu (Category: Lifestyle) Implication: The Matcha Pink Drink's popularity creates opportunities for both mainstream and specialty beverage companies to create innovative superfood and visually appealing drinks. - [Gradient Cold Tea Packaging](https://www.trendhunter.com/trends/thi-vegan-milk-tea): The Thái Vegan Milk Tea Branding is Modern and Clean (Category: Lifestyle) Implication: The rise of consumer demand for healthier prepackaged beverages presents an opportunity for companies to develop innovative products and packaging to tap into this market. - [Ombre Kombucha Beverages](https://www.trendhunter.com/trends/vams-culture): Vams Culture's 'Tropical Goth' is a Detoxifying, Fruity Charcoal Beverage (Category: Lifestyle) Implication: A market segment that can continue to innovate and differentiate their product offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)