# Olympride The 2010 Olympics will turn Vancouver into an advertiser's playground. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 25, 2008, updated Nov 19, 2009 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/olympride-the-2010-olympics-will-turn-vancouver-into-an-advertisers-playgro ## Key Figures - Trend score: 6.0/10 - Evidence articles: 12 ## What is the Olympride trend? **Olympride:** “With Glowing Hearts,” Vancouver will play host to the 2010 Winter Olympic Games. As the Sea to Sky region is transformed into welcoming grounds for the world’s best athletes and global media, the BC city will become a marketer’s haven. Studying west coast innovation now offers insight into what may appeal. ## At a Glance - Evidence: 12 featured examples - Articles from: Dec 11, 2006 to Jun 5, 2008 - Published: Sep 25, 2008 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Olympride trend ### Eco-friendly Architecture The rise of eco-friendly architecture and sustainable living spaces is a trend evident in the emergence of Dockside Green and Trilobis 65. ### RFID RFID technology applied in LadyBag as well as in stores, is gaining popularity and opens the door to more innovative applications in the future. ### Luxury Adventure The demand for luxury adventure experiences like helicopter hotels, semi-submerged housing, and glamping indicates a growing trend for affluent adventurers. ## What the Olympride trend means for industry ### For Hospitality The hospitality industry can capitalize on the trend for luxury adventure by creating more unique and unforgettable experiences that cater to affluent adventurers. ### For Real Estate The real estate industry can integrate eco-friendly designs and sustainability features in their developments to meet the rising demand for sustainable living spaces. ### For Technology RFID technology manufacturers can develop and market innovative and functional products that integrate well with consumers' daily routine and offer more convenience and efficiency. ## Trend signals for Olympride Trend score 6.0 out of 10, from popularity 82%, activity 90%, freshness 8%. - Popularity: 82% - Activity: 90% - Freshness: 8% ## Examples of the Olympride trend 12 featured examples from Dec 11, 2006 to Jun 5, 2008. - [All Terrain Cabin](https://www.trendhunter.com/trends/bark-atc): Life In A Shipping Container (Category: Art & Design) Implication: The shipping and logistics industry can explore new partnerships and services related to the repurposing and transportation of shipping containers for alternative uses like homes… - [Mushroom House](https://www.trendhunter.com/trends/mushroom-house-zube-whistler): Zube's Whistler Toadstool (Category: Art & Design) Implication: Potential for real estate developers to create unique and immersive housing experiences. - [Semi-Submerged Eco Luxury Home](https://www.trendhunter.com/trends/trilobis-65): Trilobis 65 (Category: Eco) Implication: Opportunity for real estate developers to invest in semi-submerged housing structures located in bays and maritime parks. - [Glamping in Clayoquot](https://www.trendhunter.com/trends/glamping-in-clayoquot-spoiled-urbanites-can-enjoy-nature-too): Spoiled Urbanites Can Enjoy Nature Too (Category: Luxury) Implication: The hospitality industry can capitalize on the trend of luxury camping by offering upscale outdoor accommodations and amenities for urbanites seeking a nature-filled getaway. - [Google Earth Games](https://www.trendhunter.com/trends/where-on-earth-is-waldo-google-earth): Where On Earth Is Waldo? (Category: Art & Design) Implication: The gaming industry can leverage location-based games to attract a broader audience and create unique gaming experiences that blur the lines between virtual and real worlds. - [Helicopter Hotel](https://www.trendhunter.com/trends/helicopter-hotel-sentry-mountain-lodge): Sentry Mountain Lodge (Category: World) Implication: Hotels and lodges can adapt to changing consumer preferences by offering exclusive, remote luxury accommodations that cater to travelers seeking unique and secluded experiences. - [Emotion-Sensitive Bags](https://www.trendhunter.com/trends/ladybag): LadyBag Helps the Forgetful (Category: Fashion) Implication: Opportunity to create trendy, tech-enabled bags and accessories. - [Oceanside Eco-Condos](https://www.trendhunter.com/trends/dockside-green): Dockside Green Victoria, BC (Category: Eco) Implication: The real estate industry can leverage the trend of eco-friendly development by incorporating sustainable design and technologies into residential and commercial properties. - [Green Walls & Roofs from G-Sky](https://www.trendhunter.com/trends/green-walls-roofs-from-g-sky-vancouver-turns-a-healthy-shade-of-green): Vancouver Turns A Healthy Shade of Green (Category: Eco) Implication: Green roofs, green walls and other sustainable building practices represent a major disruptive innovation opportunity for green building companies, contractors, architects and rea… - [Treehouses on Log Stilts](https://www.trendhunter.com/trends/zigloo-log-tree-house): Zigloo Architecture (Category: Art & Design) Implication: The architecture industry can explore log stilts as a disruptive innovation for sustainable and unique building designs. - [Cruise Ship Housing for Police](https://www.trendhunter.com/trends/cruise-ship-police-vancouver-2010): 2010 Vancouver Olympic Solutions (Category: World) Implication: The hospitality industry can explore innovative temporary lodging solutions for large-scale events while ensuring guests have a luxury experience. - [Canadian Spin On Reality Modeling TV](https://www.trendhunter.com/trends/vancouvers-next-gay-top-model): Vancouver's Next Gay Top Model (Category: Pop Culture) Implication: The television industry could benefit from creating more fundraising reality modeling TV shows to support charities. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) ## Trending in World - [Luxury In-Flight Beauty Kits](https://www.trendhunter.com/trends/luxury-in-flight-beauty-kits) - [Japan-Based Disney Cruises](https://www.trendhunter.com/trends/japan-based-disney-cruises) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)