# Olympicreativity Global events capable of inspiring a varied range of event-themed artwork. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 18, 2008, updated Nov 19, 2009 | Category: [Special](https://www.trendhunter.com/pro/category/special-features) Source: Trend Hunter, https://www.trendhunter.com/protrends/olympicreativity-global-events-capable-of-inspiring-a-varied-range-of-event ## Key Figures - Trend score: 2.5/10 - Evidence articles: 6 ## What is the Olympicreativity trend? **Olympicreativity:** From home and product design to paintings and performing arts, the Beijing Olympics managed to inspire a lot of creativity. Both officially sponsored artwork, like dance performances to hype the games, and the works of Olympic fan designers, like themed home wash basins, were abundant. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 7 to Aug 1, 2008 - Published: Sep 18, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Olympicreativity trend ### Eco-consciousness Businesses should consider creating products that support the environmental movement, reinforcing the message that nature is beautiful. ### Experiential Marketing Integrated on-site activations during global events like the Olympics can enhance the consumer experience and foster excitement for the brand. ### Limited Edition Merchandise Collaborations with famous designers to create unique and quirky merchandise can pique the interest of consumers and drive sales. ## What the Olympicreativity trend means for industry ### For Sports Aesthetics Companies can explore creating products that leverage the aesthetic appeal of sports and infusing it in home and product designs. ### For Event Merchandise Businesses that sell products related to events can explore creating limited edition merchandise to generate hype and create a sense of exclusivity among customers. ### For Entertainment and Performing Arts There is an opportunity for businesses to showcase and leverage local performing arts and traditional dress to enhance brand experiences during global events. ## Trend signals for Olympicreativity Trend score 2.5 out of 10, from popularity 31%, activity 36%, freshness 8%. - Popularity: 31% - Activity: 36% - Freshness: 8% ## Examples of the Olympicreativity trend 6 featured examples from Apr 7 to Aug 1, 2008. - [Olympic Topiaries](https://www.trendhunter.com/trends/olympic-topiaries-beijing-garden-sculptures): Beijing Garden Sculptures (Category: World) Implication: Disruptive innovation opportunity in creating unique and visually stunning garden installations for events and exhibitions. - [Bejing Olympic Dancers](https://www.trendhunter.com/trends/bejing-olympic-dancers-tiananmen-square-performance): Tiananmen Square Performance (Category: World) Implication: The arts and entertainment industry can explore opportunities to support traditional dance performances and cultural showcasing. - [Olympic Basins](https://www.trendhunter.com/trends/olympic-basins-roca-javier-mariscal-beijing): Roca & Mariscal Beijing 2008 Limited Edition Collection (Category: Art & Design) Implication: An opportunity for bathroom fixture companies to innovate their product offerings with unique and visually appealing basin designs. - [Beijing Olympic Art](https://www.trendhunter.com/trends/beijing-olympic-art-sand): Song of Sand 2008 (Category: Art & Design) Implication: The art and design industry can leverage the interactive art trend to create innovative exhibitions and installations. - [Foliage Canvas](https://www.trendhunter.com/trends/foliage-canvas-drawing-on-leaves): Art Craft On Leaf (Category: Art & Design) Implication: Opportunity for artists to explore small surface designs. - [Olympic Coloured Dumbbells](https://www.trendhunter.com/trends/olympic-colours-for-great-body-weider-weight-set): The Weider Weight Set (Category: Lifestyle) Implication: Disruptive innovation opportunity for fitness equipment manufacturers to incorporate Olympic-inspired designs and features into their products, appealing to consumers who seek uni… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Special - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) All articles: [Special](https://www.trendhunter.com/special)