# Olfactory Vaunting Wearing ultra luxury fragrances to flaunt affluence aromatically. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 18, 2008, updated Nov 19, 2009 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/olfactory-vaunting-wearing-ultra-luxury-fragrances-to-flaunt-affluence-arom ## Key Figures - Trend score: 3.4/10 - Evidence articles: 7 ## What is the Olfactory Vaunting trend? **Olfactory Vaunting:** While wearing ultra luxury labels was considered a status indicator in the past, the ubiquity of high-end fashion has muted the potency of flashing brands, thus making their flaunting less desirable. Catering to more subtle prosperity fanning is the next big thing in luxury merchandise. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 20, 2007 to Nov 12, 2008 - Published: Sep 18, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Olfactory Vaunting trend ### Personalized Scents The concept of scent and fragrance customization ensures a world of unique fragrances made to suit individual personalities and lifestyles. ### Experiential Luxury Goods Experiential luxury involves providing personalized, emotionally connected, and multisensory experiences on multiple levels that redefine luxury products and services. ### Jewelry-inspired Packaging Jewelry-inspired packaging offers an effective way to make a brand stand out and provides businesses with an opportunity to increase engagement and create a memorable presence in the marketplace. ## What the Olfactory Vaunting trend means for industry ### For Luxury Fragrance The luxury fragrance industry can explore personalized scents, innovative packaging inspired by jewelry, and experiential luxury to attract consumers looking to flaunt affluence aromatically. ### For Beauty and Personal Care Beauty and personal care brands can innovate with personalized scent customization and experiential luxury packaging to create unique products that consumers will want to purchase and showcase. ### For Jewelry and Accessories Jewelry and accessories brands can explore opportunities to offer innovative product packaging inspired by jewelry to create a memorable brand identity and increase user engagement. ## Trend signals for Olfactory Vaunting Trend score 3.4 out of 10, from popularity 36%, activity 57%, freshness 8%. - Popularity: 36% - Activity: 57% - Freshness: 8% ## Examples of the Olfactory Vaunting trend 7 featured examples from Aug 20, 2007 to Nov 12, 2008. - [$215,000 Luxury Scent](https://www.trendhunter.com/trends/luxury-perfume-the-sweet-smell-of-money): Imperial Majesty Perfume With Diamonds & Gold (Category: Luxury) Implication: Luxury brands across various industries, such as perfume, cosmetics, and fashion, can leverage the demand for exclusive and high-priced products. - [$5,000 Perfume](https://www.trendhunter.com/trends/5000-perfume-mane-makes-yu-smell-rich): Mane Makes Yu Smell Rich (Category: Fashion) Implication: The luxury goods industry can capitalize on the trend of premiumization by offering high-end fragrances at a premium price. - [Luxury Perfume Inside Crystals](https://www.trendhunter.com/trends/luxury-perfume-inside-crystals-pure-distance): Pure Distance (Category: Luxury) Implication: Disruptive innovation in the fragrance industry through the creation of unique and luxurious scents. - [Champagne-Infused Fragrance](https://www.trendhunter.com/trends/champagne-sean-john): Sean John Bubbles With Luxury (Category: Luxury) Implication: Disruptive innovation opportunity: Explore the use of premium and unique ingredients to create luxurious products across various industries, such as fashion, accessories, and home… - [$3,500 Swarovski-Bejeweled Fragrances](https://www.trendhunter.com/trends/swarovski-bejeweled-fragrances-bond-no-9-luxury-perfumes): Bond No. 9 (Category: Fashion) Implication: Perfume manufacturers can capitalize on the trend of incorporating high-end materials in fragrance bottles to create exclusive and high-priced perfume collections. - [Jewelry Perfumes](https://www.trendhunter.com/trends/high-class-collectible-perfumes): Estee Lauder Luxury Scents (Category: Fashion) Implication: Opportunity for perfume manufacturers to collaborate with top jewelry designers in creating unique and luxurious fragrance packaging. - [The Smell of Rich Dogs](https://www.trendhunter.com/trends/petite-amande-exclusive-perfume-for-dog): Petite Amande Dog Perfume (Category: Lifestyle) Implication: The pet product industry can leverage the demand for exclusive fragrances for pets, creating new opportunities for product innovation and differentiation. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)