# Olfactory Tech Scent is integrated into technology for full immersion. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Sep 19, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/olfactory-tech ## Key Figures - Trend score: 4.0/10 - Evidence articles: 3 ## What is the Olfactory Tech trend? **Olfactory Tech:** Technology can satisfy many senses, however the relationship between tech and the sense of smell has remained untapped til now. This is due to more than technological advancement. The mainstream acceptance of VR and AR technologies has ushered in a consumer demand for even more immersion. In this regard, integrating scent was the natural next step, and speaks to the importance of maintaining foresight when using new technologies. ## At a Glance - Evidence: 3 featured examples - Articles from: May 16 to Sep 18, 2017 - Published: Sep 19, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Olfactory Tech trend ### Multi-Sensory Immersion Consumers demand for more immersion in VR technology, speakers and other gadgets. ### Integrating Sensory Functions with Technology Devices such as the 'Smell of Data' aim to provide a more organic connection of users with their devices to sense data breaches. ### Synthetic Olfactory Devices Devices such as the 'Bouquet' turn color into scent, creating an augmented reality. ## What the Olfactory Tech trend means for industry ### For Virtual Reality Integrating scents in VR technology can provide an even greater level of immersion for users. ### For Cybersecurity Utilizing senses such as smell to detect online threats provides a unique security solution for consumers. ### For Beauty The 'Delicious Dryer' and other scent-infused hair products have the potential to create new multi-sensory beauty experiences. ## Workshop question What is a technology you're currently using? What will that technology look like in 5, 10 and 15 years? ## Trend signals for Olfactory Tech Trend score 4.0 out of 10, from popularity 69%, activity 43%, freshness 8%. - Popularity: 69% - Activity: 43% - Freshness: 8% ## Examples of the Olfactory Tech trend 3 featured examples from May 16 to Sep 18, 2017. - [Scent-Emitting Hair Dryers](https://www.trendhunter.com/trends/delicious-dryer): The 'Delicious Dryer' is Equipped with Scent-Infused Cartridges (Category: Fashion) Implication: There is an opportunity for beauty brands to incorporate scent and other sensory elements into their products and tools to enhance the customer experience. - [Synthetic Olfactory Devices](https://www.trendhunter.com/trends/synthetic-olfactory-device): The 'Bouquet' is a Device That Lets Users Smell Color (Category: Unique) Implication: The color-to-scent translation feature of the 'Bouquet' device presents disruptive innovation opportunities in the children's toy industry, offering a unique interactive and educa… - [Scent-Based Security Devices](https://www.trendhunter.com/trends/data-breaches): The 'Smell of Data' Device Warns of Data Breaches with Scent (Category: Tech) Implication: The development of smell-based devices is an opportunity to enhance the detection of online threats. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)