# Oil CBD Skincare oils are incorporating the cannabinoid CBD. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 3, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/oil-cbd ## Key Figures - Trend score: 4.0/10 - Evidence articles: 7 ## What is the Oil CBD trend? **Oil CBD:** As facial oils continue in popularity, cosmetic and cannabis brands alike are releasing skincare oils that include CBD. Known for its anti-inflammatory and soothing properties, the ingredient helps enhance the benefits of standard oils. ## The consumer insight behind the Oil CBD trend The growth of the cannabis industry in North America has coincided with consumers' greater focus on personal wellness, and willingness to experiment with different ways to achieve mental and physical health. Brands that innovate with this shift in mind will remain appealing to consumers seeking different ways to achieve personal wellbeing. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 16, 2021 to Apr 19, 2023 - Published: Dec 3, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Oil CBD trend ### CBD-Infused Skincare Oils The trend of incorporating CBD into facial oils and serum oils has grown, catering to consumers' interest in wellness-focused products that are beneficial for keeping the skin soft, moisturized and radiant. ### Athletic-Certified CBD Oils Sports-certified CBD oils are proving popular with athletes and wellness-minded consumers alike, attracting partnerships and endorsements as the health and wellness industry continues to grow. ### Gen Z CBD Brands Gen Z-focused CBD brands have emerged, catering to the market's youthful personality and interests through fun and interesting product offerings packaged in different, attractive ways. ## What the Oil CBD trend means for industry ### For Skincare and Cosmetics The skincare and cosmetics industry can benefit by incorporating CBD into their products to cater to consumers' interest in wellness-focused products while receiving the added benefits of CBD. ### For Health and Wellness The health and wellness industry has seen a significant increase in the use of CBD and the promotion of wellness-focused products that cater to both athletes and everyday consumers seeking physical and mental well-being. ### For Direct-to-Consumer (D2C) Brands The rise of CBD D2C brands has created opportunities for consumers to purchase wellness products infused with CBD for a potentially more affordable price, with products like gummies, drops, oils and more for consumption alongside other wellness solutions. ## Workshop question How could your brand adapt alongside an emerging industry? ## Trend signals for Oil CBD Trend score 4.0 out of 10, from popularity 52%, activity 52%, freshness 15%. - Popularity: 52% - Activity: 52% - Freshness: 15% ## Examples of the Oil CBD trend 7 featured examples from Jan 16, 2021 to Apr 19, 2023. - [Gen Z CBD Brands](https://www.trendhunter.com/trends/gen-z-cbd): Penguin Offers Products Like Cookies & Cream CBD Oil & Sour Worm CBD Gummies (Category: Lifestyle) Implication: There are opportunities for CBD companies to create products that resonate with younger generations, offer personalized subscription options, and prioritize clean formulas. - [Sports-Certified CBD Oils](https://www.trendhunter.com/trends/official-cbd-of-major-league-baseball): Charlotte's Web is Now the Official CBD of Major League Baseball (Category: Lifestyle) Implication: The partnership between Charlotte's Web and MLB presents a major opportunity for the CBD industry to break into the sports and fitness market and target a new demographic. - [Dual-Purpose CBD Skincare Oils](https://www.trendhunter.com/trends/cbd-skincare-oil): The Fitish Glow It All Face + Body Oil (Category: Fashion) Implication: The personal care industry can capitalize on the trend towards CBD skincare by creating innovative products that incorporate CBD oil as an active ingredient. - [D2C CBD Wellness Products](https://www.trendhunter.com/trends/fullspectrum-cbd-products): Thanks! Natural Full-Spectrum CBD Products are Perfect for Gifting (Category: Lifestyle) Implication: The health and wellness industry can benefit from producing CBD products and meeting consumer demand for natural and holistic solutions. - [Multi-Correctional Skincare Oils](https://www.trendhunter.com/trends/renewal-oil): TONIC's Outer Space & Renewal Oil Contains CBD and CBC (Category: Fashion) Implication: Skincare companies can integrate CBD and other natural ingredients into their products to create innovative and effective skincare solutions. - [Affordable CBD Beauty Collections](https://www.trendhunter.com/trends/affordable-cbd-beauty): elf Hopes to Reawaken Your Senses with Full Spectrum CBD (Category: Marketing) Implication: The beauty industry can capitalize on the trend of affordable CBD beauty collections, as well as creating their own full spectrum CBD collections and incorporating sensory element… - [CBD-Infused Serum-Oils](https://www.trendhunter.com/trends/serum-oils): Rya Organics' Serum and Oil Duo Forms the Glow Bundle (Category: Fashion) Implication: The skincare industry can adapt to meet the demand for CBD and plant-based ingredients to offer healthier and more natural skincare solutions. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)