# Workplace Humor Campaigns turn to workplace satire to appeal to stressed consumers. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Nov 26, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/officeplace-humor ## Key Figures - Trend score: 2.2/10 - Evidence articles: 3 ## What is the Workplace Humor trend? **Workplace Humor:** Connecting with consumers on a more approachable level, marketers are using familiar settings like offices for mass appeal. Addressing common issues like stress with satire and comedic elements, brands are using humor to target everyday consumer experiences, speaking to a shift toward more lighthearted consumer-targeted marketing tactics. ## At a Glance - Evidence: 3 featured examples - Articles from: Dec 7, 2012 to Aug 12, 2014 - Published: Nov 26, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Workplace Humor trend ### Humorous Workplace Campaigns Humorous workplace campaigns are being used to connect with consumers on a more approachable level, and target everyday consumer experiences. This shift towards lighthearted consumer-targeted marketing tactics presents an opportunity for disruptive innovation in advertising and marketing. ### Office-Based Entertainment Implementing entertaining activities, such as magicians, live music, and pizza, in the workplace, is a leisure trend that is growing among consumers to counter the daily stress. This trend opens up a variety of opportunities for the events planning and catering industries to innovate and create unique and personalized experiences for employees. ### Mechanical Bull Advertising Increasing the fun and excitement of a workplace setting is becoming a part of marketing and advertising campaigns. This trend has provided an opportunity for the event and advertising industries to collaborate and create unique experiences that can enhance the relationship between consumers and brands. ## What the Workplace Humor trend means for industry ### For Advertising and Marketing The shift towards humorous, relatable campaigns and workplace entertainment provides an opportunity for the advertising and marketing industries to tap into the consumer desire for stress-free environments and create new campaigns that appeal to a wider audience. ### For Events Planning and Catering Office-based entertainment options present an opportunity for the events planning and catering industries to offer unique and customized experiences to both corporate clients and individual employees. This can lead to disruption in the industry and new opportunities for growth. ### For Wellness and Health The trend towards reducing workplace stress by incorporating fun and entertainment is indicative of a larger trend towards wellness and health in the workplace. This presents opportunities for businesses that offer services and products that cater to this trend, such as wellness coaching, healthy meal delivery, and meditation/yoga classes. ## Trend signals for Workplace Humor Trend score 2.2 out of 10, from popularity 36%, activity 23%, freshness 8%. - Popularity: 36% - Activity: 23% - Freshness: 8% ## Examples of the Workplace Humor trend 3 featured examples from Dec 7, 2012 to Aug 12, 2014. - [Holiday Machinery Jingles](https://www.trendhunter.com/trends/workplace-christmas-carols): Alphabet Photography Bangs Out Workplace Christmas Carols Using Machines (Category: Special) Implication: Manufacturing companies can explore the potential of using machinery sounds to create music and other artistic outputs. - [Workplace Fun Campaigns](https://www.trendhunter.com/trends/shake-things-up): Orangina's Shake Things Up Campaign Infuses Work with Unexpected Fun (Category: Marketing) Implication: The campaign opens up opportunities for event planning companies to provide unique workplace entertainment experiences. - [Jolting Mechanical Bull Ads](https://www.trendhunter.com/trends/berocca): Berocca Livens Up Workplace Stress by Tweeting on a Mechanical Bull (Category: Pop Culture) Implication: Opportunity for advertising agencies to develop creative and engaging campaigns to catch consumers' attention. ## Recent trend clusters - [Protein Personalization](https://www.trendhunter.com/protrends/protein-personalization) (Lifestyle) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Countertop Craft](https://www.trendhunter.com/protrends/countertop-craft) (Lifestyle) - [Inclusive Formulas](https://www.trendhunter.com/protrends/inclusive-formulas) (Fashion) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)