# Office Ambiance Brands are launching curated playlists mimicking office noises for WFH employees. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jun 16, 2020 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/office-ambiance ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Office Ambiance trend? **Office Ambiance:** As consumers are forced to work-from-home amid the COVID-19 pandemic, brands are launching curated playlists that recreate common office sounds. These playlists include the sound of keyboards typing, bubbling coffee machines, and office printers to help consumers stay focused and productive. ## The consumer insight behind the Office Ambiance trend The COVID-19 pandemic has prompted a deviation from routine for many consumers, and with shelter-in-place regulations forcing society inside, many are struggling to create a new routine that mimics aspects of pre-pandemic life. Since humans are social animals, some are finding the isolation and subsequent absence of familiar noises impacting their state of mind, and the addition of new background noises—the sound of children, roommates, and partners—distracting. As a result, they are turning to brands to provide familiar ambiances to recreate their previous environments. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 15 to Jun 17, 2020 - Published: Jun 16, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Office Ambiance trend ### Recreated Office Sounds Playlists Curated playlists with office sounds are helping people recreate the familiar work ambiance in their homes. ### Interactive Office Sound Generators Interactive office sound generators tailored to individual preferences allow people to replicate background noise from a typical office environment while working remotely. ### Office Sound Recreating Apps Apps that reproduce typical office sounds help remote workers to create a sense of routine and normalcy at the comfort of their own homes. ## What the Office Ambiance trend means for industry ### For Wellness Industry The wellness industry can utilize this trend by incorporating office sound recreating techniques to help people feel calm and focused while working remotely. ### For Music Industry The music industry can work towards creating more playlists that people can use as background noise while working remotely. ### For App Development Industry The App development industry can create more interactive apps that can replicate the preferred ambiance and help remote workers concentrate better while at home. ## Workshop question How is your brand supporting its employees/customers as they face a global crisis? ## Trend signals for Office Ambiance Trend score 3.2 out of 10, from popularity 47%, activity 41%, freshness 9%. - Popularity: 47% - Activity: 41% - Freshness: 9% ## Examples of the Office Ambiance trend 4 featured examples from Apr 15 to Jun 17, 2020. - [Recreated Office Sounds Playlists](https://www.trendhunter.com/trends/the-sound-of-colleagues): The Sound of Colleagues Recreates the Office Ambiance (Category: Unique) Implication: Collaboration between music streaming services and companies to create playlists that cater to specific workplace sounds can offer innovative experiences to employees. - [Office Sound Generators](https://www.trendhunter.com/trends/office-sounds): I Miss the Office Helps Remote Workers Tap Into Familiar Background Noise (Category: Lifestyle) Implication: Innovating office sound generators using advanced technology. - [Background Sound Generators](https://www.trendhunter.com/trends/mynoise): MyNoise Offers 'The Calm Office' Playlist to Recreate Office Sounds (Category: Lifestyle) Implication: The success of MyNoise and similar apps indicates a growing market for mobile app development companies to create and improve upon ambient sound apps with advanced features. - [Office Sound Recreating Apps](https://www.trendhunter.com/trends/office-sounds-1): Office Sounds Recreates Nosies from the Average Office (Category: Tech) Implication: Opportunities for developers to create sound apps that can mimic various office environments for remote employees. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)