# Offbeat Meat Bored with tradition, foodies place heavier emphasis on novelty fare. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Aug 16, 2010, updated Sep 14, 2010 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/offbeat-meat-bored-with-tradition-foodies-place-heavier-emphasis-on-novelty ## Key Figures - Trend score: 3.8/10 - Evidence articles: 8 ## What is the Offbeat Meat trend? **Offbeat Meat:** Today’s consumers are willing to take more risks and one area they are doing this is in food choice. A burger can mean much more than the average beef or chicken sandwich, as restaurants serve up lion, camel, snake and even “unicorn” meat. This increased interest in bizarre or novelty cuisine creates opportunity for unexplored product diversity within the food and hospitality industry. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 8 to Jul 4, 2010 - Published: Aug 16, 2010 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Offbeat Meat trend ### Novelty Cuisine Increasing interest in bizarre or novelty cuisine creates opportunity for unexplored product diversity within the food and hospitality industry. ### Colorful Food The rise of colorful food in the offbeat meat industry creates opportunity for innovative product development with natural and edible food dyes. ### Uncommon Meat Sourcing unconventional meat, such as locusts, dinosaur, unicorn or lion meat, creates opportunity for creating rare, world-class burgers. ## What the Offbeat Meat trend means for industry ### For Hospitality Industry The hospitality industry should explore diversifying their food choices with novelty cuisine to attract adventurous consumers. ### For Food Industry There is an opportunity for the food industry to innovate by offering products made with natural and edible food dyes, especially in the offbeat meat category. ### For Meat Industry The meat industry should consider exploring the sourcing of unconventional meat to create rare, world-class burgers to cater to adventurous consumers. ## Trend signals for Offbeat Meat Trend score 3.8 out of 10, from popularity 58%, activity 48%, freshness 8%. - Popularity: 58% - Activity: 48% - Freshness: 8% ## Examples of the Offbeat Meat trend 8 featured examples from Feb 8 to Jul 4, 2010. - [Edible Colored Bacon](https://www.trendhunter.com/trends/rainbow-bacon): Neil Caldwell's Rainbow Bacon is Soaked in Colorful Dye (Category: Lifestyle) Implication: Disruptive innovation opportunity: Bring innovative and visually appealing food products to market, targeting consumers seeking unique and exciting dining experiences. - [Dinosaur Meat](https://www.trendhunter.com/trends/bosch-stone-age-meat): Bosch 'Stone-Age-Meat' Gets Prehistorically Juicy (Category: Pop Culture) Implication: Food industry can explore new product offerings that cater to customers looking for unique and playful food experiences. - [Locust Pizza Topping](https://www.trendhunter.com/trends/locust-pizza-topping): Locust Pizzas are Becoming Popular in Australia (Category: Lifestyle) Implication: The food and beverage industry can explore the use of alternative ingredients, such as locusts, to create unique and innovative products for consumers. - [Lion Burgers](https://www.trendhunter.com/trends/lion-burgers): Il Vinaio in Arizona Lets You Sink Your Teeth Into an African Lion (Category: Unique) Implication: Fast food chains may look to incorporate unconventional meat options to attract adventurous consumers to their menu items. - [Unicorn Meat](https://www.trendhunter.com/trends/unicorn-meat): Thinkgeek Gets a Cease and Desist Letter for Their 'Unicorn Meat' Hoax (Category: Unique) Implication: Opportunity for eCommerce platforms to expand their product offerings with quirky and novelty items. - [Sausage Burgers](https://www.trendhunter.com/trends/mcdonalds-nuernberg-hamburger-branding-nuernburger): Uli Hoeness Launches the Nuernburger for McDonald's (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of regional fusion food by creating unique and tasty combinations that appeal to a wide range of consumers. - [Camel Burgers](https://www.trendhunter.com/trends/camel-burgers): Fat-Free Beef Alternative at Local House in Dubai (Category: Lifestyle) Implication: The camel burger trend presents an opportunity for meat processing companies to diversify their product offerings and capitalize on the growing demand for unique and healthier mea… - [Snake Burgers](https://www.trendhunter.com/trends/snake-burgers): An Indonesian Restaurant Serves Up a Slithering Dinner Delicacy (Category: World) Implication: Restaurants and food companies looking to create unique and daring menu items. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Holiday-Inspired Potato Chips](https://www.trendhunter.com/trends/holiday-inspired-potato-chips) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)