# Offbeat Energy Consumers search for inventive new forms of energy products. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 9, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/offbeat-energy ## Key Figures - Trend score: 1.6/10 - Evidence articles: 4 ## What is the Offbeat Energy trend? **Offbeat Energy:** Consumers are thinking outside-the-box when it comes to their energy intake, eschewing traditional drinks and bars for alternative forms of vitality. Infusing unique products with energy-boosting ingredients speaks to a consumer desire to mix things up in terms of diet and health maintenance. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 2, 2014 to Mar 9, 2015 - Published: Mar 9, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Offbeat Energy trend ### Alternative Energy Sources With consumers looking to switch things up with their energy intake, alternative energy sources such as coffee-wine could gain traction. ### Healthy Snacking As consumers continue to prioritize healthy snack options, companies like Food Actually could disrupt the traditional cookie market with superfood cookie kits. ### Personalized Nutrition With more consumers looking for personalized nutrition options, homemade milk alternatives offer an opportunity for innovation in the milk industry. ## What the Offbeat Energy trend means for industry ### For Alcohol The coffee-wine product could disrupt the traditional alcoholic beverage market with its unique combination of flavors. ### For Health Food The energy-boosting soft chew range by FRS could shake up the healthy energy drink and supplement market. ### For Home Cooking As more consumers look to create their own milk alternatives at home, the dairy industry could see a shift towards personalized and cost-effective milk options. ## Trend signals for Offbeat Energy Trend score 1.6 out of 10, from popularity 24%, activity 16%, freshness 8%. - Popularity: 24% - Activity: 16% - Freshness: 8% ## Examples of the Offbeat Energy trend 4 featured examples from Jul 2, 2014 to Mar 9, 2015. - [Homemade Milk Alternatives](https://www.trendhunter.com/trends/hemp-seed-milk): This Recipe for Hemp Seed Milk is Perfect for a Plant-Based Diet (Category: Lifestyle) Implication: The food and beverage industry can look into creating and selling a wider range of hemp-based products, including hemp seed milk. - [Energy-Boosting Soft Chews](https://www.trendhunter.com/trends/soft-chews): These Fruit Candies by FRS Enhance Energy and Endurance (Category: Lifestyle) Implication: There is an opportunity for new players to enter the health food industry and offer innovative products with natural ingredients. - [Canned Coffee Wines](https://www.trendhunter.com/trends/coffeewine): Friends Beverage Group is Set to Sell Coffee-Wine in a Can (Category: Lifestyle) Implication: Disruptive innovation opportunity: Collaborating with the Friends Beverage Group to produce and distribute coffee-wine in cans, catering to the changing preferences of consumers. - [Superfood Cookie Kits](https://www.trendhunter.com/trends/food-actually): Food Actually's Energy Ball Pre-Mixes Make Healthy Snacking Easy (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Innovating in the health food industry by developing superfood cookie kits that cater to the growing demand for convenient and nutritious snacki… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)