# Odd Edibilities Consumers are tasting their way into unexpectedly consumable goods. By [Meghan Young](https://www.trendhunter.com/meghan) | Published Nov 12, 2007, updated Aug 10, 2010 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/odd-edibilities-consumers-are-tasting-their-way-into-unexpectedly-consumabl ## Key Figures - Trend score: 5.1/10 - Evidence articles: 8 ## What is the Odd Edibilities trend? **Odd Edibilities:** A variety of products that wouldn’t traditionally be eaten now come in edible variations including gold, silver, flowers, picnic baskets, menus, chess sets, LEGO and business cards. A product that is edible instantly achieves more appeal than its traditional version. When it comes to consuming luxuries like gold and silver, people feel they can infuse themselves from the inside out in opulence, while adding a consumable attribute to a product raises hype, encourages interaction and makes it more covetable and intriguing. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 8 to Aug 27, 2007 - Published: Nov 12, 2007 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Odd Edibilities trend ### Edible Art Food is not just tasty, but presented in a certain way, can be very beautiful to look at. Turning well-known meals into artworks preserves the gourmet attraction. This trend shows that people are drifting away from traditional art and want something more unique in their everyday living. ### Edible Innovation The status quo is no longer sufficient; people crave invention and are open to non-traditional edible items. This opens up opportunities for new culinary industries such as edible tech and edible fashion. ### Luxury Edibles Edible innovations are no longer just for kids- adults want to try new and opulent culinary creations as well. This presents opportunities for luxury food industries to merge edible art with rare and sumptuous ingredients to cater to an elevated clientele. ## What the Odd Edibilities trend means for industry ### For Luxury Food Industry The trend towards opulent edibles like gold-infused vodka and other specialty items has presented opportunities for luxury food industries to tap into new markets. ### For Edible Tech Industry The concept of edible tech could be the next frontier in food and innovation. This presents opportunities for the tech industry to merge with the culinary arts and provide a new type of edible creation. ### For Edible Fashion Industry Edible fashion can combine innovation, luxury and sustainability- new edible packaging solutions along with chic edible accessories can provide a unique angle on the fashion industry. ## Trend signals for Odd Edibilities Trend score 5.1 out of 10, from popularity 65%, activity 80%, freshness 8%. - Popularity: 65% - Activity: 80% - Freshness: 8% ## Examples of the Odd Edibilities trend 8 featured examples from Feb 8 to Aug 27, 2007. - [Ingestible Silver Pills](https://www.trendhunter.com/trends/twenty-four-hours-of-sparkly-poo-in-a-pill): Twenty Four Hours of Sparkly Poo In a Pill (Category: Naughty) Implication: Disruptive Innovation Opportunity: Develop ingestible silver pills as a unique product in the pharmaceutical industry. - [Luxury Liquor Secrets](https://www.trendhunter.com/trends/gold-flakes-vodka): Gold Flakes Vodka Has the Midas Touch (Category: Unique) Implication: With the rise of rare and uncommon ingredients, manufacturers must reinvent their product development strategies to keep up with changing consumer demands and preferences. - [Edible Business Cards](https://www.trendhunter.com/trends/edible-business-cards-print-on-peanuts-pasta-and-more): Arigatou Co. Prints on Nuts, Pasta and More (Category: Marketing) Implication: The printing and personalization industry can explore new opportunities by offering edible business cards and laser-etched food products. - [Amazing Edible Art](https://www.trendhunter.com/trends/art-you-can-eat-surreal-sculpted-cakes): Surreal Sculpted Cakes Will Make Any Birthday Special (Category: Unique) Implication: With the demand for unique and creative desserts, bakeries can offer personalized, edible art pieces that cater to different events, themes, and preferences. - [Edible Flower Art](https://www.trendhunter.com/trends/edible-flower-art-wild-hibiscus-in-syrup): Wild Hibiscus In Syrup (Category: Art & Design) Implication: Restaurants and bars can adopt the trend of using edible flowers as an innovative way to elevate their menu items and beverages, creating memorable and Instagram-worthy experience… - [Edible Picnic Containers](https://www.trendhunter.com/trends/eco-chic-food-becomes-fashion-as-environmental-and-health-issues-merge-into): When Eco Chic-Food Meets Edible Fashion (Category: Tech) Implication: The food packaging industry can explore edible packaging solutions like Mange2 to provide more sustainable options for consumers. - [Edible Building Blocks- These LEGO Pieces are Constructive Snacks](https://www.trendhunter.com/trends/kids-play-with-lego-and-eat-it-too) (Category: Lifestyle) Implication: The food and beverage industry can explore the production of innovative snacks that combine fun shapes and flavors, while incorporating essential nutrients. - [Edible Chess Sets](https://www.trendhunter.com/trends/edible-chess-set-play-your-game-and-eat-it-too): Play Your Game and Eat it Too (Category: Lifestyle) Implication: Collaborating with baking companies to offer edible versions of classic games can create new opportunities for engaging with traditional games and draw in new consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)