# Oceanic Luxury Luxury watch manufacturers are utilizing ocean-bound plastics. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Aug 21, 2023 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/oceanic-timepiece ## Key Figures - Trend score: 5.5/10 - Evidence articles: 5 ## What is the Oceanic Luxury trend? **Oceanic Luxury:** Watchmakers are incorporating sustainable materials, such as ocean-bound plastics, into products. This offers customer the combination of luxury build quality and name, with the positivity associated with sustainable goods. This adds further value to luxury timepieces beyond status symbols, enabling new levels of self expression with timepieces. ## The consumer insight behind the Oceanic Luxury trend Customers interested in collectible luxury goods are typically motivated by exclusivity, quality, and appearance. These consumers value products that fit their lifestyle, such as luxury watches that match outfits. As a reflexive action to these motivations, the luxury watch industry is filled with ultra limited-edition, ultra luxury iterations. However, these products are typically sold only on their complex composition and professional build quality, which may not fit into every consumers lifestyle due to environmental concerns. As a result, luxury watchmakers are now incorporating sustainable materials, such as ocean-bound plastics, into collectible timepieces. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 21, 2022 to Jul 28, 2023 - Published: Aug 21, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Oceanic Luxury trend ### Ocean-Bound Plastics Luxury watch manufacturers are incorporating sustainable materials, such as ocean-bound plastics, into products. ### Sporty Solar Watch Fashion brands are launching solar watch lines that are versatile and durable, while making use of sustainable materials. ### Eco-Friendly Aesthetic Watches are being designed with an eco-friendly profile, using recycled ocean-bound plastic and sustainable manufacturing processes. ## What the Oceanic Luxury trend means for industry ### For Luxury Watches Luxury watch manufacturers are incorporating sustainable materials, such as ocean-bound plastics, into their products. ### For Fashion Brands Fashion brands are launching solar watch lines that are versatile and durable, while making use of sustainable materials. ### For Eco-Friendly Accessories Companies are designing eco-friendly accessories, including watches, with sustainable materials and manufacturing processes. ## Workshop question How can your brand incorporate sustainable materials, such as ocean-bound plastics, into its products? ## Trend signals for Oceanic Luxury Trend score 5.5 out of 10, from popularity 69%, activity 78%, freshness 17%. - Popularity: 69% - Activity: 78% - Freshness: 17% ## Examples of the Oceanic Luxury trend 5 featured examples from Apr 21, 2022 to Jul 28, 2023. - [Ocean-Bound Plastic Timepieces](https://www.trendhunter.com/trends/timex-reclaimed-ocean-plastic-watch): The Timex Reclaimed Ocean Plastic Watch Has a Speckled Finish (Category: Eco) Implication: Opportunity for fashion companies to adopt sustainable practices and materials in their manufacturing processes. - [Luxury Sport Watches](https://www.trendhunter.com/trends/deco-sport-line): MICHELE Added Two Sustainable Timepieces to its Deco Sport Line of Watches (Category: Eco) Implication: The luxury watch industry can explore sustainable production methods and integrate upcycled materials to meet the demand for eco-friendly luxury fashion items. - [Submarine-Inspired Watches](https://www.trendhunter.com/trends/shinola-sea-creatures-skeleton-dial): The Shinola Sea Creatures Skeleton Dial Features Ocean-Bound Plastic (Category: Fashion) Implication: Disruptive innovation opportunities in the fashion industry can involve creating sustainable and eco-friendly clothing lines. - [Ocean-Bound Plastic Timepieces](https://www.trendhunter.com/trends/amitron-wave-collection): The Amitron Wave Collection Shows Off a Sustainable Aesthetic (Category: Fashion) Implication: The Amitron Wave Collection watches cater to the fashion accessory industry with their environmentally conscious design. - [Sporty Solar Watch Designs](https://www.trendhunter.com/trends/sporty-solar-watch): Diesel Recently Launched Its First Solar Watch Line (Category: Eco) Implication: Diesel's foray into solar-powered watches presents an excellent opportunity for fashion companies to integrate sustainable technology into their product offerings. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)