# Oceanic Repurpose Brands are repurposing plastic from the ocean while also raising awareness. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Jun 11, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/oceanic-repurpose ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Oceanic Repurpose trend? **Oceanic Repurpose:** While some brands are utilizing recycled materials to appeal to the eco-conscious consumer, other brands are utilizing those same materials to build awareness around conservation. Brands are using the products they are making from recycled materials to educate consumers not only about the brand's corporate social responsibility efforts, but also about the benefits of recycled goods and the environmental harm of not engaging in conservation and sustainable practices. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 6, 2017 to Apr 26, 2018 - Published: Jun 11, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Oceanic Repurpose trend ### Ocean Plastic Upcycling Brands are using recycled ocean plastics to create sustainable products that also raise awareness about environmental conservation efforts. ### Plastic-Free Packaging Brands are creating products with packaging that is plastic-free and 100% recyclable, ensuring that no waste ends up in waterways and contributing to a circular economy. ### Environmental Awareness Campaigns Brands are using their products to educate consumers about environmental issues and call them to action to support conservation efforts. ## What the Oceanic Repurpose trend means for industry ### For Consumer Packaged Goods CPG brands can turn ocean plastic into a resource by creating sustainable products and engaging consumers in environmental conservation initiatives. ### For Food and Beverage The food and beverage industry can create more sustainable and environmentally friendly products through the use of plastic-free packaging and support of conservation efforts. ### For Children's Literature Authors can use recycled ocean plastics in children's books that both educate and inspire young readers to get involved in environmental conservation. ## Workshop question How could your brand utilize your products offerings to educate the consumer? ## Trend signals for Oceanic Repurpose Trend score 4.8 out of 10, from popularity 81%, activity 53%, freshness 8%. - Popularity: 81% - Activity: 53% - Freshness: 8% ## Examples of the Oceanic Repurpose trend 5 featured examples from Oct 6, 2017 to Apr 26, 2018. - [Upcycled Marine Plastic Bottles](https://www.trendhunter.com/trends/parley-soma): Parley & Soma Teamed Up to Create a Sustainable Water Bottle (Category: Eco) Implication: The reusable consumer goods industry can leverage the use of upcycled materials to create innovative and sustainable products, reducing plastic waste and environmental impact. - [Upcycled Block Stacking Games](https://www.trendhunter.com/trends/jenga-ocean): 'Jenga Ocean' Features Blocks Made from Recycled Fishing Nets (Category: Eco) Implication: The 'Jenga Ocean' game introduces a disruptive innovation opportunity for the toy and game industry to incorporate more sustainable materials in their products, such as using recy… - [Ocean Conservation-Focused Vodkas](https://www.trendhunter.com/trends/ocean-blu): Ocean Blu Supports Environmental Causes and is Low in Calories (Category: Eco) Implication: Brands can explore the use of innovative marketing strategies and partnerships with environmental organizations to appeal to eco-conscious consumers. - [Eco Dishwashing Bottles](https://www.trendhunter.com/trends/fairy-ocean-plastic): The Fairy Ocean Plastic Bottle is Made with All Recycled and Ocean Plastic (Category: Eco) Implication: The Fairy Ocean Plastic bottle demonstrates how CPG brands can incorporate eco-friendly materials into their packaging to meet consumer demand for sustainable products. - [Recycled Plastic Kids Books](https://www.trendhunter.com/trends/queen-of-the-ocean): 'The Queen of the Ocean' Book is Made from Plastic Found in the Ocean (Category: Eco) Implication: Book publishers can explore the use of recycled materials in their production processes to align with sustainable practices and cater to environmentally-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)