# Oceanic Diversion Brands tap into Millennial curiosity through unexpected beachside innovations. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Apr 12, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/oceanic-diversion ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Oceanic Diversion trend? **Oceanic Diversion:** Amplifying the beachside setting, Millennials seek ways to create unique experiences that satiate their sense of wonderment and curiosity. With this demographic’s proclivity towards sharable moments, it becomes important for brands to continue engaging the imaginations of Millennials in new and unexpected ways in order to further generate excitement and increase brand recognition. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 19, 2015 to Jan 29, 2017 - Published: Apr 12, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Themes within the Oceanic Diversion trend ### Experiential Beachside Innovations As Millennials seek unique and immersive beach experiences, brands have increasing opportunities to engage their imaginations in new and unexpected ways, creating shareable moments. ### Eco-Friendly Sustainable Solutions Sustainable solutions for plastic waste and eco-friendly construction make beach-side projects more attractive to conscious consumers who are interested in preserving natural resources. ### Futuristic Beach Equipment Futuristic vehicles and beach equipment that utilize technology to provide new and adventurous ways of exploring the waters offer innovative and exciting experiences for consumers. ## What the Oceanic Diversion trend means for industry ### For Hospitality Industry Hotels, resorts and beach-side properties can differentiate themselves by offering unique and immersive beach experiences which include sustainable and eco-friendly accommodation. ### For Outdoor Equipment Manufacturers Manufacturers of beach equipment have the opportunity to innovate and design futuristic solutions that utilize advanced materials and technology to create new products for adventurous beach-goers. ### For Architecture and Design Industry The architecture and design industry can ensure that beachside projects are eco-friendly and sustainable, as well as offering unique and innovative designs to create captivating beach experiences. ## Workshop question How can your brand engage with the imaginations of your consumers to create excitement or recognition? ## Trend signals for Oceanic Diversion Trend score 4.1 out of 10, from popularity 50%, activity 64%, freshness 8%. - Popularity: 50% - Activity: 64% - Freshness: 8% ## Examples of the Oceanic Diversion trend 6 featured examples from Sep 19, 2015 to Jan 29, 2017. - [Upcycled Plastic Beach Huts](https://www.trendhunter.com/trends/beach-huts): These Eco-Friendly Beach Huts Resemble Colorful Upside Down Pine Cones (Category: Eco) Implication: Integrating sustainable practices and materials into the design and construction of buildings. - [Abstract Beach Saunas](https://www.trendhunter.com/trends/wooden-sauna): This Futuristic Wooden Sauna Gives Patrons Views of the Ocean (Category: Art & Design) Implication: Architecture firms can explore innovative designs for saunas and buildings that push the boundaries of traditional aesthetics. - [Beach Yoga Mats](https://www.trendhunter.com/trends/beach-yoga-mat): Twisted Guru's Non-Slip Yoga Mat is Ideal for Striking Poses on the Sand (Category: Lifestyle) Implication: Manufacture and sell beach/yoga mats and accessories for outdoor yoga activities - [Ultrasonic Water Hovercrafts](https://www.trendhunter.com/trends/water-hovercrafts): The RENEGADE IQ Lets Riders to Glide Over Water For Faster Drive Time (Category: Art & Design) Implication: Disruptive innovation opportunity: Revolutionize traditional boating by introducing innovative hovercraft technologies that provide faster and more efficient water transportation. - [Active Relaxation Beach Chairs](https://www.trendhunter.com/trends/beach-lounge): The Panama Banana Beach Lounger and Soccer Goal is Multipurpose (Category: Art & Design) Implication: Potential to expand product lines with unique and multipurpose designs that cater to various outdoor activities. - [Seashell Sound Systems](https://www.trendhunter.com/trends/radio-device): The Sazae Radio Device Celebrates 90 Years of Radio in Japan (Category: Tech) Implication: The audio equipment industry can explore the use of unconventional materials, like seashells, to create more unique and visually appealing sound systems. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)