# Ocean Packaging Recycled ocean plastic is being used to make sustainable packaging. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 30, 2022 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ocean-packaging ## Key Figures - Trend score: 4.8/10 - Evidence articles: 6 ## What is the Ocean Packaging trend? **Ocean Packaging:** There's no shortage of plastic waste in the world's ocean's, and brands in some industries are trying to cut down on this waste by using ocean plastic to create sustainable packaging solutions. ## The consumer insight behind the Ocean Packaging trend As climate change worsens, consumers are feeling anxiety over the future of the environment. More people are questioning their own environmental impact, and are choosing to make small lifestyle changes in order to help reduce it. These consumers turn to brands that prioritize authentic forms of sustainability. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 7, 2021 to Mar 16, 2024 - Published: Jul 30, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Ocean Packaging trend ### Prevented Ocean Plastic Packaging Brands are creating sustainable packaging solutions by using prevented ocean plastic, which helps reduce plastic waste in oceans. ### Circular Economy The use of reclaimed ocean plastic creates opportunities to support the move towards a circular economy, where waste is minimized and resources are kept in use for as long as possible. ### Authentic Sustainability Consumers are prioritizing brands that prioritize authentic forms of sustainability, which creates opportunities for businesses to communicate transparently about their sustainability efforts. ## What the Ocean Packaging trend means for industry ### For Personal Care The personal care industry can incorporate the use of reclaimed ocean plastic in product packaging, creating eco-friendly options for consumers. ### For Wine & Spirits The wine & spirits industry can reduce their carbon footprint by experimenting with alternative packaging options, such as flat wine bottles made from prevented ocean plastic. ### For Cannabis The cannabis industry can differentiate itself by using sustainable packaging solutions made from prevented ocean plastic, appealing to environmentally-conscious consumers. ## Workshop question How could your brand help its customers be more sustainable? ## Trend signals for Ocean Packaging Trend score 4.8 out of 10, from popularity 65%, activity 57%, freshness 22%. - Popularity: 65% - Activity: 57% - Freshness: 22% ## Examples of the Ocean Packaging trend 6 featured examples from Jan 7, 2021 to Mar 16, 2024. - [Sustainable Flat-Bottled Rosés](https://www.trendhunter.com/trends/galoupet-nomade-rose): Moët Hennessy Unveils Sustainably-Packaged Galoupet Nomade Rosé (Category: Lifestyle) Implication: Disrupting the wine and spirits industry by adopting sustainable packaging, using recyclable materials and unique designs to appeal to eco-conscious consumers. - [Ocean Plastic Cosmetic Packaging](https://www.trendhunter.com/trends/big-planet-big-love): Big Planet, Big Love Features Reclaimed Ocean-Bound Plastic (Category: Eco) Implication: Cosmetics companies will face increasing pressure to incorporate sustainable materials and practices into their products, thus reducing their carbon footprint and contributing to… - [Ocean Plastic Cosmetic Packaging](https://www.trendhunter.com/trends/lush-and-prevented-ocean-plastic): LUSH and Prevented Ocean Plastic™ Partnered on New Packaging (Category: Eco) Implication: The cosmetics industry can lead the way in adopting sustainable packaging solutions like Prevented Ocean Plastic™ to align with consumer values. - [Ocean Plastic Deodorant Packaging](https://www.trendhunter.com/trends/piperwai-deodorant-packaging): All of Piperwai's Product Packaging Uses Ocean Waste Plastic (Category: Eco) Implication: The personal care industry can benefit from the trend of using sustainable packaging and ingredients to appeal to eco-conscious consumers. - [Reclaimed Ocean Plastic Jars](https://www.trendhunter.com/trends/ocean-plastic-jars): Sana Packaging Created a First for the Cannabis Industry (Category: Eco) Implication: The cannabis industry can adopt the use of reclaimed ocean plastic and circular economy principles in their packaging to appeal to environmentally conscious consumers. - [Sustainable Ocean Plastic Bottles](https://www.trendhunter.com/trends/prevented-ocean-plastic-1): Lidl Utilizes Prevented Ocean Plastic for its New Bottle Designs (Category: Eco) Implication: Supermarket chains can explore incorporating recycled materials into their packaging to meet consumer demands for more sustainable products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)