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# Ocean Decor
Home products and decor made from upcycled ocean plastic are on the rise.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 4, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/ocean-decor

## Key Figures

- Trend score: 6.0/10
- Evidence articles: 4

## What is the Ocean Decor trend?

**Ocean Decor:** Emerging brands that specialize in products made for the home are using upcycled ocean plastic to develop their products. Everything from textiles to dog bowls are now being made from the plastic waste that's found in oceans.

## The consumer insight behind the Ocean Decor trend

As the changes required to mitigate climate change become more urgent, consumers are increasingly looking for small and large ways they can reduce their personal impact. These consumers are turning to sustainable brands that are able to make them feel less guilty about their purchase decisions.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Mar 23, 2020 to Sep 1, 2021
- Published: Sep 4, 2021
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Themes within the Ocean Decor trend

### Upcycled Ocean Plastic

Emerging brands that specialize in products made for the home are using upcycled ocean plastic to develop their products.

### Sustainable Production Practices

Plastic bottle fabrics and other eco-conscious goods that utilize similar single-use materials are on the rise.

### Eco-Friendly Technology Solutions

Efficient yet clever solutions for the bathroom like the Ampere 'Shower Power' speaker are made from 100% recycled ocean plastic with eco-friendly technology.

## What the Ocean Decor trend means for industry

### For Home Decor Industry

Businesses in the decor industry can leverage upcycled ocean plastic as a sustainable and eco-friendly material in their product design.

### For Textile Industry

Companies in the textile industry can repurpose single-use materials into fabrics, supporting sustainable production practices.

### For Furniture Industry

Businesses in the furniture industry can use upcycled ocean plastic to design chairs and other functional pieces of furniture.

## Workshop question

How is your brand prioritizing sustainability?

## Trend signals for Ocean Decor

Trend score 6.0 out of 10, from popularity 82%, activity 87%, freshness 10%.

- Popularity: 82%
- Activity: 87%
- Freshness: 10%

## Examples of the Ocean Decor trend

4 featured examples from Mar 23, 2020 to Sep 1, 2021.

- [Water-Powered Shower Speakers](https://www.trendhunter.com/trends/ampere-shower-power-speaker): The Ampere 'Shower Power' Speaker Has a Hydropower System Inside (Category: Tech)
  Implication: Potential for audio equipment manufacturers to incorporate hydropower systems into their products, offering sustainable solutions for consumers.
- [Ocean Plastic Textiles](https://www.trendhunter.com/trends/plastic-bottle-fabric): Camira Boasts Plastic Bottle Fabric, Supporting Sustainability Initiatives (Category: Eco)
  Implication: The textile industry can leverage the trend of plastic bottle fabrics to offer sustainable and environmentally-friendly clothing and home textiles.
- [Ocean Plastic Dog Bowls](https://www.trendhunter.com/trends/eco-friendly-dog-bowls): West Paw's Eco-Friendly Dog Bowls Repurpose Ocean-Bound Plastic (Category: Eco)
  Implication: The pet care industry can benefit from incorporating more sustainable materials and recycling programs into their products and services.
- [Ocean Plastic Office Chairs](https://www.trendhunter.com/trends/the-herman-miller-aeron-chair): Herman Miller's Aeron Chair Incorporates Mismanaged Plastic Waste (Category: Eco)
  Implication: Furniture manufacturers can explore using recycled materials and circular economy models in their designs to become more sustainable and eco-friendly, like Herman Miller's Aeron c…

## Recent trend clusters

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- [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle)
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- [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary)

All articles: [Eco](https://www.trendhunter.com/eco)
