# Occupied Travel Travel programs increasingly focus on keeping children busy. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 31, 2018 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/occupied-travel ## Key Figures - Trend score: 2.2/10 - Evidence articles: 4 ## What is the Occupied Travel trend? **Occupied Travel:** Programs that offer parents of young children the freedom to enjoy their travels by keeping kids distracted are becoming increasingly popular. With Millennial parents prioritizing travel experiences, those that strike a balance between privacy and family bonding are able to cater to this generation's involved yet independent parenting style. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 18 to Nov 9, 2017 - Published: Jan 31, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Occupied Travel trend ### Child-oriented Travel Programs Travel programs are increasingly focused on keeping children occupied during travel, making family travel more convenient and accessible for parents with young children. ### AR Travel Distractions Augmented reality games and apps are being developed to provide more immersive and engaging entertainment for kids during layovers and airport waits. ### Airport Facility Exploration Apps Mobile apps such as 'Gate Guru' are being developed to help parents navigate and locate family-friendly amenities in airport terminals. ## What the Occupied Travel trend means for industry ### For Hospitality Hotels and resorts are creating structured, age-specific programs for children, providing a sense of independence for parents and kids, while offering an opportunity for child-friendly experiences. ### For Technology Augmented reality games and mobile apps are being developed to enhance children’s travel experiences, providing new and engaging entertainment options. ### For Aviation Airlines are offering family-specific services, such as priority boarding and luggage retrieval and childcare services, making it easier and more convenient for parents to travel with young children. ## Workshop question How can your brand offer balanced products/services that are more specific to the needs of their target demographics? ## Trend signals for Occupied Travel Trend score 2.2 out of 10, from popularity 32%, activity 26%, freshness 8%. - Popularity: 32% - Activity: 26% - Freshness: 8% ## Examples of the Occupied Travel trend 4 featured examples from Jan 18 to Nov 9, 2017. - [AR Travel Distractions](https://www.trendhunter.com/trends/travel-distractions): 'Around the World with Mr. Adventure' Keeps Kids Occupied During Layovers (Category: Tech) Implication: The gaming industry can explore partnerships with airports and other businesses to create more AR-based travel games for kids. - [Airport Facility Exploration Apps](https://www.trendhunter.com/trends/airport-terminals): 'Gate Guru' Scans Airport Terminals for Play Areas and More (Category: Tech) Implication: Disruptive innovation opportunity to develop apps or services that enhance the travel experience, particularly for families. - [Child-Oriented Flight Programs](https://www.trendhunter.com/trends/air-transat-kids-club): The Air Transat Kids Club Helps Overwhelmed Parents at the Airport (Category: World) Implication: Disruptive innovation opportunity: Implementing new technologies and services to enhance the travel experience for families with young children. - [Structured Hotel Kids' Clubs](https://www.trendhunter.com/trends/anassa-hotel): The Anassa Hotel Offers Activities for Children of All Ages (Category: World) Implication: Hotels and resorts can introduce structured and age-specific kids' programs to attract families seeking child-friendly travel options. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)