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# Occult Ovation
The increasing openness of adopting new age, metaphysical philosophies.

By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Aug 28, 2008, updated Nov 19, 2009 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/occult-ovation-the-increasing-openness-to-adoption-new-age-metaphysical-phi

## Key Figures

- Trend score: 2.9/10
- Evidence articles: 6

## What is the Occult Ovation trend?

**Occult Ovation:** The Secret went from a highly criticized philosophy to a social curiosity movement endorsed by icons like Oprah. The principle is that the Law of Attraction can help people manifest their ideal lives, proving people are increasingly open-minded and willing to try.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Feb 19, 2007 to Jul 23, 2008
- Published: Aug 28, 2008
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Themes within the Occult Ovation trend

### Rise of Metaphysical Philosophies

The increasing openness of adopting new age, metaphysical philosophies is creating disruption in traditional industries and creating new opportunities.

### Interactive Online Learning

Online education and virtual learning environments are creating new opportunities for content creators and educators to reach global audiences.

### Customization & Personalization

The demand for personalization and customization in products and services is expanding beyond traditional niches to encourange new businesses to offer unique variations.

## What the Occult Ovation trend means for industry

### For Wellness and Self-Care

The rise of metaphysical philosophies is creating opportunities for businesses such as wellness retreats, yoga studios, and mental health clinics to cater to a growing demographic.

### For E-commerce and Retail

Customization and personalization trends are disrupting traditional brick-and-mortar retailers, spurring growth in online marketplaces and direct-to-consumer brands.

### For Education and Training

Interactive online learning is transforming traditional education models, encouraging the growth of e-learning platforms and services.

## Trend signals for Occult Ovation

Trend score 2.9 out of 10, from popularity 39%, activity 41%, freshness 8%.

- Popularity: 39%
- Activity: 41%
- Freshness: 8%

## Examples of the Occult Ovation trend

6 featured examples from Feb 19, 2007 to Jul 23, 2008.

- [Metaphysical Alien Art](https://www.trendhunter.com/trends/alien-inspired-jewellery-shirley-maclaines-chakra-sky-collection): Shirley MacLaine's Chakra Sky Jewelry (Category: Fashion)
  Implication: Disruptive innovation opportunity: Integrate technology such as embedded frequencies or interactive design tools to enhance traditional jewelry offerings.
- [Meet Yourself at the Osho Meditation Resort](https://www.trendhunter.com/trends/meet-yourself-at-the-osho-meditation-resort) (Category: World)
  Implication: Luxury resorts can take advantage of the trend of holistic retreats by creating a serene and luxurious environment for individuals to relax and reconnect with themselves.
- [Interactive Worldwide Classroom](https://www.trendhunter.com/trends/oprah-eckhart-tolle-skype-interactive-worldwide-classroom): Oprah & Eckhart Tolle on Skype (Category: Pop Culture)
  Implication: Publishers can explore the potential of incorporating more digital engagement opportunities when promoting book releases, creating unique experiences that go beyond traditional au…
- [Jessica Alba's Meditation Birth](https://www.trendhunter.com/trends/jessica-alba-meditation-birth-honor): Peaceful Birth of Honor (Category: Life-Stages)
  Implication: Disruptive innovation opportunity: Enhancing childbirth education programs to include meditation, mindfulness, and alternative birthing techniques.
- [The Secret](https://www.trendhunter.com/trends/the-secret-the-new-self-help-medicine): New Self-Help Program Becoming Viral (Category: Lifestyle)
  Implication: Disruptive innovation opportunity: Design a virtual reality training program that enhances personal development and self-improvement.
- [The Gratitude Dance](https://www.trendhunter.com/trends/gratitude-dance-the-secret-law-of-attraction): Applying The Law Of Attraction (Category: Pop Culture)
  Implication: The wellness and personal development industry can capitalize on promoting gratitude practices as a way to attract positivity in life.

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All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
