# Occult Obsession Rising witchcraft fascination shows acceptance for counterculture by consumers. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 29, 2014, updated Feb 20, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/occult-obsession ## Key Figures - Trend score: 6.0/10 - Evidence articles: 6 ## What is the Occult Obsession trend? **Occult Obsession:** As hipster culture continues to be augmented by consumers looking to stand out, brands are taking notice by highlighting an ethereal, outcast aesthetic as a new way to express individualism. The correlation between a culture shrouded in darkness and counterculture fashion speaks to consumer desire to straddle the line between acceptance and hip, outcast rebel. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 12, 2013 to Jan 8, 2014 - Published: Jan 29, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Occult Obsession trend ### Occult Fashion Fashion brands are incorporating witchcraft and occult-inspired designs and themes to appeal to consumers looking for an outcast aesthetic and individualism. ### Neo-Paganism in Visual Art Photographers and artists are referencing elements of neo-paganism, shamanism, and ancient mythology in their work, showing a growing fascination with the occult and spirituality. ### Magical Beauty Collections Beauty brands are launching makeup collections that draw inspiration from witchcraft, featuring mystical and occult imagery to appeal to a diverse consumer demographic with a variety of tastes. ## What the Occult Obsession trend means for industry ### For Fashion Industry Fashion brands that incorporate occult-inspired designs and themes have the potential to attract consumers seeking an outcast aesthetic and individualism. ### For Beauty Industry Launching makeup collections featuring mystical and occult imagery can appeal to diverse consumer demographics with a variety of tastes for personal care and beauty products. ### For Visual Arts Industry Photographers and artists that incorporate elements of neo-paganism, shamanism, and ancient mythology in their work can tap into a growing fascination with the occult and spirituality among consumers. ## Trend signals for Occult Obsession Trend score 6.0 out of 10, from popularity 81%, activity 93%, freshness 8%. - Popularity: 81% - Activity: 93% - Freshness: 8% ## Examples of the Occult Obsession trend 6 featured examples from Feb 12, 2013 to Jan 8, 2014. - [Neo-Pagan Fashion Editorials](https://www.trendhunter.com/trends/fashion-editorial-occult-pagan): This Eclectic Photo Shoot Creates Hidden References to the Occult (Category: Fashion) Implication: Fashion brands can tap into the neo-pagan trend by creating clothing that incorporates occult symbolism. - [Modern Witch Portraits](https://www.trendhunter.com/trends/women-of-power): Women of Power by Katarzyna Majak is Full of Magic and Mystery (Category: Fashion) Implication: The Women of Power photo series by Katarzyna Majak showcases the artistic potential in capturing niche markets and diverse communities. - [Bohemian Nymph Editorials](https://www.trendhunter.com/trends/absynth-photography): This Photo Series from Absynth Photography is Edgy and Ethereal (Category: Fashion) Implication: Fashion photography firms can differentiate themselves by embracing luxurious bohemian aesthetics and incorporating symbolism into their work. - [Witchy Collegiate Catalogs](https://www.trendhunter.com/trends/mishka-nyc-holiday-2013): The Mishka NYC Holiday 2013 Lookbook is Too Cool for School (Category: Pop Culture) Implication: This industry can stay attuned to youth fashion by embracing nostalgic 90s fashion and tapping into fashionable subcultures. - [Teenage Wiccan Editorials](https://www.trendhunter.com/trends/the-little-witch-of-greenwich): The Little Witch of Greenwich Exclusive for The Ones 2 Watch is Ethereal (Category: Pop Culture) Implication: Fashion brands can leverage the witchcraft aesthetic and alternative beauty representations to cater to niche markets and attract new customer segments. - [Occult-Inspired Cosmetic Ads](https://www.trendhunter.com/trends/sacred-hour-collection): The Sacred Hour Collection by Illamasqua Launches in Fall 2013 (Category: Marketing) Implication: Disruptive innovation opportunity: Develop a line of occult-inspired cosmetics that embrace unconventional beauty concepts and target a diverse customer base. ## Recent trend clusters - [Aromatic Utility](https://www.trendhunter.com/protrends/aromatic-utility) (Fashion) - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) - [Aromatic Bodycare](https://www.trendhunter.com/protrends/aromatic-bodycare) (Fashion) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Fashion - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)