# Smog Shielding Protection from poor air quality, and reducing smog pollution. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 18, 2008, updated Nov 19, 2009 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/obviated-miasma-protection-from-poor-air-quality-and-reduction-of-smog-poll ## Key Figures - Trend score: 3.7/10 - Evidence articles: 9 ## What is the Smog Shielding trend? **Smog Shielding:** The pressure may have rested heavily on Beijing to reduce air pollution for the Olympics in 2008, but awareness for smog has been felt worldwide as of late. Health-conscious consumers are seeking products that either purify their environment or protect them from adverse air conditions. ## At a Glance - Evidence: 9 featured examples - Articles from: Aug 26, 2007 to Aug 16, 2008 - Published: Sep 18, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Smog Shielding trend ### Air Pollution Awareness As air pollution levels continue to rise, health-conscious consumers are seeking products that either purify their environment or protect them from adverse air conditions. ### Air Quality Detection Advances in technology such as pollution sensors, GPS units, and integrated sensors in fashion are providing consumers with more information about air quality in previously unmonitored areas. ### Air Purification Products New products such as USB ionizer fans and air-cleaning concrete are purifying the air we breathe and providing a long-term solution for reducing air pollution. ## What the Smog Shielding trend means for industry ### For Environmental Technology The environmental technology industry has an opportunity to further develop products such as air purifiers, pollution sensors, and pollution-cleaning materials to meet the growing demand for air quality solutions. ### For Fashion Industry The fashion industry can design and market clothing and accessories that respond to air quality changes, providing both a functional and fashionable solution to air pollution. ### For Construction Industry The construction industry has an opportunity to develop and promote eco-friendly and pollution-reducing materials and building practices that help reduce air pollution in urban areas. ## Trend signals for Smog Shielding Trend score 3.7 out of 10, from popularity 44%, activity 58%, freshness 8%. - Popularity: 44% - Activity: 58% - Freshness: 8% ## Examples of the Smog Shielding trend 9 featured examples from Aug 26, 2007 to Aug 16, 2008. - [Anti-Smog Architecture in Paris](https://www.trendhunter.com/trends/anti-smog-architecture-paris-vincent-callebaut): Vincent Callebaut's Green Innovation Centre (Category: Eco) Implication: Utilizing expertise in architecture and sustainable design to develop innovative anti-smog solutions for urban environments. - [Air Car Coming to U.S.](https://www.trendhunter.com/trends/ingenious-air-car-coming-to-us-the-zero-pollution-air-car-update): Zero Pollution Air Car (Update) (Category: Autos) Implication: Disruptive innovation opportunity: Integrate air-powered car manufacturing into existing automotive industry processes, providing consumers with more sustainable options. - [Smog Masks](https://www.trendhunter.com/trends/smog-masks-10-global-photos): 10 Global Photos (Category: Eco) Implication: The healthcare industry can explore the production of high-quality and effective smog masks or devices for monitoring air quality. - [World Pressures China To Reduce Pollution](https://www.trendhunter.com/trends/china-pollution) (Category: Eco) Implication: Potential for businesses in the renewable energy sector to provide clean and sustainable alternatives to coal-based energy production in China. - [Olympic Masks](https://www.trendhunter.com/trends/olympic-masks-us-cycling-team-beijing-smog): US Cycling Team Prepared for Beijing Smog (Category: Lifestyle) Implication: Opportunities for companies to create new respiratory devices and technologies in response to environmental pollution. - [Air Cleansing Concrete](https://www.trendhunter.com/trends/air-purifying-concrete-solar-activated-paving-material-could-help-roads-go): Solar Activated Eco Paving (Category: Autos) Implication: Incorporating new materials and technologies to create eco-friendly, sustainable roads. - [Air Quality Detecting Fashion](https://www.trendhunter.com/trends/epa-dress): EPA Dress (Category: Eco) Implication: The incorporation of air quality-sensing technology into fashion items represents an opportunity for fashion industry players to develop marketable and functional products that ca… - [Pollution Monitoring Via Cell Phone](https://www.trendhunter.com/trends/dreaded-bike-messengers-now-providing-essential-pollution-data): Bike Messengers Collect Essential Data (Category: Eco) Implication: Innovations in pollution monitoring and sensing technology have the potential to revolutionize the industry. - [Air Purifying Gadgets](https://www.trendhunter.com/trends/usb-ionizer-fan-get-rid-of-air-impurities): USB Ionizer Fan (Category: Tech) Implication: There is a growing market for innovative air purifying gadgets in the consumer electronics industry, particularly in the development of compact, energy-efficient and portable devi… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - 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