# Objective Invite Brands create experiential event invitations built-in to products. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 1, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/objective-invite ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Objective Invite trend? **Objective Invite:** As brands look for ways that they can build themselves into the daily lives of consumers, many are extending the media treatment with lavish consumer invites to product launch events. Underlining the staying power of both exclusivity and marketing, such events showcase the benefit of a brand embedding themselves naturally into the spaces and objects consumers interact with daily and how that relates to modern expectations. In addition to highlighting consumer priorities in the experience economy, this shift demonstrates the accessibility of formerly exclusive events in the age of social media influencers. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 27, 2015 to Mar 23, 2016 - Published: Apr 1, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Objective Invite trend ### Experiential Event Invitations Brands are incorporating lavish consumer invites to product launch events in order to build themselves into the daily lives of consumers. ### Innovative Packaging Designs Creative and visually appealing packaging designs are being utilized by brands as elaborate invitations to exclusive events. ### Homemade Process Packaging Brands are highlighting the purity and freshness of their products through packaging that illuminates a specific step in the process of making it by hand. ## What the Objective Invite trend means for industry ### For Marketing and Advertising The integration of experiential event invitations and innovative packaging designs is a disruptive innovation in the marketing and advertising industry. ### For Fashion and Apparel Fashion brands are utilizing creative packaging designs to send out exclusive invitations to fashion events showcasing their latest collections, creating an opportunity for disruptive innovation in the apparel industry. ### For Food and Beverage The inventive packaging designs emphasizing purity and freshness are offering great opportunities for disruptive innovation in the food and beverage industry. ## Workshop question How can you facilitate moments of consumer-generated content around your product and brand? ## Trend signals for Objective Invite Trend score 4.4 out of 10, from popularity 63%, activity 61%, freshness 8%. - Popularity: 63% - Activity: 61% - Freshness: 8% ## Examples of the Objective Invite trend 4 featured examples from Apr 27, 2015 to Mar 23, 2016. - [Rolling Pin Pasta Packaging](https://www.trendhunter.com/trends/pasta-packaging-concept): This Pasta Packaging Concept Illuminates the Homemade Process (Category: Lifestyle) Implication: The food packaging industry could adopt this concept to showcase the handmade process of various products. - [Apparel-Based Invites](https://www.trendhunter.com/trends/yeezy-season-2): These Yeezy Season 2 NYFW Invitations Came Printed on Long-Sleeve Tees (Category: Fashion) Implication: Fashion brands can use apparel-based invitations to create buzz and generate interest in their product launches and events. - [Gilded Athletic Boxes](https://www.trendhunter.com/trends/nike-the-opening): Packaging for Nike 'The Opening' Stylishly Announces Its Summer Event (Category: Fashion) Implication: Disruptive innovation opportunities include creating limited edition, premium packaging for new product launches to generate excitement and increase perceived value. - [Platinum Footwear Invitations](https://www.trendhunter.com/trends/nike-football-untouchable): The Nike Football Untouchable Package Was Sent to the Texas Top 16 (Category: Lifestyle) Implication: Sporting goods companies can create innovative, limited edition products and packaging for exclusive events and competitions at the high school level to build relationships with y… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)