# Obamania The world's obsession with Barack Obama continues. By [Jacob Courtade](https://www.trendhunter.com/jacob), Director of Business Development | Published Sep 21, 2008, updated Nov 19, 2009 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/obamania-the-worlds-obsession-with-barack-obama-continues ## Key Figures - Trend score: 3.5/10 - Evidence articles: 9 ## What is the Obamania trend? **Obamania:** A wide breadth of industries are capitalizing on the world’s fixation with the Democratic presidential nominee. Beyond the expected clothing and publications, marketers are realizing the powerful impact of including the Obama name or image, leveraging its popularity and instant recognition. ## At a Glance - Evidence: 9 featured examples - Articles from: Jul 23 to Sep 12, 2008 - Published: Sep 21, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Obamania trend ### Pop-Cultural Quirky Crafts Crafters can increase their sales by creating products that make the most of contemporary society icons like Obama, appealing to the default base that are already fans of that figure or organization. ### Political Merchandising Industries can capitalize on successful political campaigns by leveraging an icon's popularity and instant recognition to retail merchandise, increase revenues and gain brand exposure. ### Celebrities and Social Media The number of social media followers reflects an individual's popularity, and business professionals can leverage this trend to create valuable partnerships with celebrities that have a large following. ## What the Obamania trend means for industry ### For Retail Industries can design merchandise related to political campaigns that leverage a candidate's popularity and instant recognition to increase sales and gain brand exposure. ### For Arts and Entertainment Celebrities can partner with artists in creating merchandising products to leverage both of their brand recognition and increase revenues. ### For Social Media Industries can partner with celebrities or influencers to leverage their extensive following and increase brand recognition and sales. ## Trend signals for Obamania Trend score 3.5 out of 10, from popularity 40%, activity 59%, freshness 8%. - Popularity: 40% - Activity: 59% - Freshness: 8% ## Examples of the Obamania trend 9 featured examples from Jul 23 to Sep 12, 2008. - [Graphic Obama Shoes](https://www.trendhunter.com/trends/obama-shoes-barbara-miller): Candidates Baracked By Fashion (Category: Fashion) Implication: Designers in the fashion industry can capitalize on the trend of political and celebrity-themed clothing and accessories. - [Obama Crafts](https://www.trendhunter.com/trends/obama-crafts-obama-earrings1): Obama Earrings, Eco-Skirts & More (Category: Art & Design) Implication: The art and craft supplies industry can benefit from the demand for materials and tools needed to create Obama-inspired crafts. - [Most Followed People on Twitter](https://www.trendhunter.com/trends/twitter-barack-obama): Barack Obama is #1 (Category: Pop Culture) Implication: The Twitter phenomenon surrounding Barack Obama indicates a growing market for social networking platforms that facilitate public engagement and interaction. - [Obama Documentaries](https://www.trendhunter.com/trends/obama-documentaries-hype-the-obama-effect): HYPE: The Obama Effect (Category: Pop Culture) Implication: Entertainment companies and media outlets can seize the opportunity to create and distribute political documentaries to appeal to viewers seeking informative and thought-provoking… - [Political Tattoos](https://www.trendhunter.com/trends/tattoo-of-presidential-candidates): Candidates Get Permanent Vote (Category: Unique) Implication: Tattoo studios can take advantage of the political tattoo trend by offering customized designs and promoting political ink as a unique service. - [Free Urban Propaganda](https://www.trendhunter.com/trends/free-urban-propaganda-fake-obey-sticker-featuring-obama): Obama-Inspired "Obeyma" Stickers (Category: Social Good) Implication: Opportunities for graphic designers to create visually striking political designs. - [Musical Politics](https://www.trendhunter.com/trends/the-american-prayer-celebs-sing-for-obama): Celebs Sing 'The American Prayer' For Obama (Category: Celebs) Implication: Opportunity for musicians to participate in political campaigns and activism through their music. - [Obama Soda](https://www.trendhunter.com/trends/campaign-cola-2008-yes-we-can): Jones Campaign Cola 2008 Has All the Candidates (Category: Social Good) Implication: The beverage industry can leverage political-themed beverages to create innovative marketing campaigns and drive sales during election seasons. - [Presidential Candidate Branding](https://www.trendhunter.com/trends/obama-watches-time-for-a-change-viral-campaign-with-watches): Obama's Time For A Change Watches (Category: Celebs) Implication: Political campaigns can develop branded merchandise, including unique and creative items such as watches to promote their candidates and ideas ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)