# Oat Chocolate Vegan chocolate bars use oat milk as an alternative to dairy. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 5, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/oat-chocolate ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Oat Chocolate trend? **Oat Chocolate:** Oat milk, an ingredient that's become more popular in the last few years due to it being one of the most realistic imitations of milk, is now being used to create vegan chocolate bars for people with lactose-related dietary restrictions. ## The consumer insight behind the Oat Chocolate trend Consumers are increasingly drawn to vegan food and beverages--in part because some follow a vegan diet, but also because many now associate veganism with health. Even indulgent items, like desserts, are viewed as healthier if they're made and labeled with vegan ingredients---and are therefore more trusted by health-conscious consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 25 to Sep 28, 2020 - Published: Nov 5, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Oat Chocolate trend ### Veganism Consumer attraction towards vegan food and beverages has grown in recent years as consumers now associate veganism with health. ### Plant-Based Alternatives Knowing that the average consumer is becoming more open to plant-based eating, confectionary brands are creating completely plant-based versions of their signature products. ### Oat Milk Oat milk is gaining popularity as a milk alternative and is now being used in a variety of food products, such as chocolate and popsicles. ## What the Oat Chocolate trend means for industry ### For Food & Beverage The food & beverage industry is tapping into the vegan trend to create more plant-based products. ### For Confectionary Confectionary brands are exploring innovative ways to incorporate plant-based alternatives in their chocolate and other products. ### For Health and Wellness As vegan and plant-based alternatives become more popular, the health and wellness industry can capitalize on the trend by promoting products as healthier options. ## Workshop question How can your brand better cater to health-conscious consumers? ## Trend signals for Oat Chocolate Trend score 2.4 out of 10, from popularity 35%, activity 29%, freshness 9%. - Popularity: 35% - Activity: 29% - Freshness: 9% ## Examples of the Oat Chocolate trend 4 featured examples from Jun 25 to Sep 28, 2020. - [Premium Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-milk-chocolates): Lindt is Introducing Plant-Based Chocolate Made with Oat Milk (Category: Lifestyle) Implication: The confectionery industry can explore creating more plant-based options and incorporating recyclable packaging to attract a broader customer-base. - [Vegan Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-milk-chocolate-bars): Happiness in Plants' Chocolates Combine Single-Origin Cocoa & Oat Milk (Category: Lifestyle) Implication: Chocolatiers can capitalize on the growing demand for vegan chocolate by creating innovative oat milk chocolate bars. - [Oat Milk Chocolate Chips](https://www.trendhunter.com/trends/baking-chip): Endangered Species' Baking Chips Combine Oat Milk & Dark Chocolate (Category: Lifestyle) Implication: The creation of plant-based baking chips opens up opportunities for food manufacturing companies to explore and expand their plant-based product lines. - [Dairy-Free Oat Milk Bars](https://www.trendhunter.com/trends/oat-milk-bars): JonnyPops Oat Milk Bars are Alternatives to Dreamsicles & Fudgesicles (Category: Lifestyle) Implication: Companies in the food and beverage industry can capitalize on the trend of dairy-free alternatives by creating innovative products using alternative ingredients like oat milk. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)