# O2 2.0 Oxygen-related products thrive in a world obsessed with health, purity and organic goods. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 11, 2007, updated Aug 10, 2010 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/o2-2.0-oxygen-related-products-thrive-in-a-world-obsessed-with-health-purit ## Key Figures - Trend score: 4.6/10 - Evidence articles: 14 ## What is the O2 2.0 trend? **O2 2.0:** Supplementing with oxygen has emerged as one of the most interesting health trends. Oxygen has been shown to increase energy, a desirable trait among those reliant on artificial stimulants for vigor. Most of these products are considered holistic, a choice most consumers prefer over synthetic tonics. Major innovations include oxygen bars, personal oxygen chambers for the home, and portable oxygenated stimulants. ## At a Glance - Evidence: 14 featured examples - Articles from: Apr 23, 2006 to Apr 15, 2009 - Published: Nov 11, 2007 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the O2 2.0 trend ### Supplementing with Oxygen Supplementing with oxygen is becoming a popular health trend due to its energy-boosting benefits, leading to innovations such as personal oxygen chambers, oxygen bars, and oxygen-infused products. ### Flavored Oxygen Products Oxygen products are no longer just pure oxygen, as flavor enhancers and essences like mint, eucalyptus and fruit flavors are being added to oxygen bars, canned oxygen and oxygenated water. ### Holistic Pet Treatments Treatments like oxygen masks for pets, oxygen hospitals, and oxygen spas for dogs are emerging in the holistic pet industry to enhance animal well-being. ## What the O2 2.0 trend means for industry ### For Health and Wellness Companies looking to capitalize on the increasing demand for health and wellness products could explore developing flavored oxygen products or personal oxygen chambers to boost energy and overall well-being. ### For Hospitality and Tourism The hospitality industry could adopt oxygen-infused products and oxygen bars to offer guests unique, holistic experiences like oxygen baths, or offer options such as in-car oxygen delivery systems for commuting guests. ### For Pet Industry Entrepeneurs who are exploring innovative ways to address pet health and wellness concerns should consider developing holistic pet treatments such as oxygen hospitals or spas to improve the well-being of animals in a broader way. ## Trend signals for O2 2.0 Trend score 4.6 out of 10, from popularity 50%, activity 79%, freshness 8%. - Popularity: 50% - Activity: 79% - Freshness: 8% ## Examples of the O2 2.0 trend 14 featured examples from Apr 23, 2006 to Apr 15, 2009. - [Canned, Fruit Flavored Luxury Oxygen on Sale](https://www.trendhunter.com/trends/canned-fruit-flavored-luxury-oxygen-on-sale) (Category: Luxury) Implication: Disruptive innovation opportunity: Introduce flavored oxygen as a unique product in the health and wellness industry, targeting fitness enthusiasts and those seeking alternative w… - [Flavored Canned Oxygen (Part 2)](https://www.trendhunter.com/trends/big-ox-flavored-canned-oxygen): Big Ox (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore the potential of flavored canned oxygen as a new health and wellness product, targeting consumers looking for alternative ways to improv… - [All-Natural Liquid Oxygen Drops](https://www.trendhunter.com/trends/oxygen-demand-continues-all-natural-liquid-oxygen-drops) (Category: Lifestyle) Implication: Disruptive innovation opportunity: Identify new products and services that promote overall health and well-being. - [Oxygen Detox](https://www.trendhunter.com/trends/oxygen-detox): At Home Oxygen Bar (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce advanced oxygen detox systems and anti-aging technologies to the wellness and beauty industry, providing customers with effective solu… - [Oxygenated Bottled Water](https://www.trendhunter.com/trends/ogo-oxygenated-bottled-water): OGO's H20 (Category: Lifestyle) Implication: Incorporating innovative features and packaging could help brands in the beverage industry differentiate themselves from competitors. - [Oxygen Delivery System For Your Car](https://www.trendhunter.com/trends/oxygen-delivery-system-for-your-car) (Category: Autos) Implication: Opportunities for automakers to innovate in-car amenities and air quality systems. - [Emergency Crews Add Oxygen Masks for Pets](https://www.trendhunter.com/trends/emergency-crews-add-oxygen-masks-for-pets) (Category: World) Implication: The pet care industry can tap into the trend of pet safety devices by developing and marketing innovative products and services that cater to the well-being of animals during emer… - [Anti-Aging Spa Pods](https://www.trendhunter.com/trends/youth-and-health-rejuvenation-oxygen-baths-prevent-cancer-and-make-you-look): Oxygen Baths Prevent Cancer and Make You Look Younger (Category: Eco) Implication: The spa industry can leverage oxygen bath therapy to provide a unique and innovative service that helps customers detoxify and improve their overall health. - [Hangover Cure in a Bottle](https://www.trendhunter.com/trends/hangover-cure-in-a-bottle): HangOverAir Beats Hair Of The Dog (Category: Eco) Implication: The wellness industry can capitalize on the trend of offering oxygen in a can as a health solution by introducing innovative products tailored to the rising consumer demand for ni… - [Upcycled Oxygen Cylinders](https://www.trendhunter.com/trends/ecological-art-upcycled-oxygen-cylinders-from-everest): Real Everest Canisters as Art (Category: Eco) Implication: Artists can leverage the upcycling trend to create eco-friendly art pieces using discarded materials, offering unique and sustainable creations to art enthusiasts. - [Oxygen Hospitals for Pets](https://www.trendhunter.com/trends/o2-doghouse): O2 Doghouse (Category: Lifestyle) Implication: The pet care industry can incorporate oxygen therapy and holistic approaches to pet healthcare. - [Portable Oxygen Bar](https://www.trendhunter.com/trends/portable-oxygen-bar): O2-B (Category: Lifestyle) Implication: Disruptive innovation opportunity: Designing and manufacturing travel accessories that enhance the travel experience and provide convenience for frequent travelers. - [Hyperbaric Oxygen Therapy](https://www.trendhunter.com/trends/new-hope-for-chronic-wounds-woundrx-hyperbaric-oxygen-therapy): WoundRX Technology Gives New Hope for Chronic Wounds (Category: Lifestyle) Implication: The healthcare industry can benefit from the disruptive innovation of Topical Oxygen Therapy for wound healing. - [Oxygen Spas for Dogs (and Owners)](https://www.trendhunter.com/trends/ownd-cafe-oxygen-spa-cafe-for-dogs-and-owners): OWND Cafe (Category: Lifestyle) Implication: The pet care industry can explore and expand its offerings to include luxurious wellness services like oxygen treatments for pets. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)