# Nutty Probiotic Nut-based yogurts become a flavorful vegan alternative. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 13, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nutty-probiotic ## Key Figures - Trend score: 3.9/10 - Evidence articles: 7 ## What is the Nutty Probiotic trend? **Nutty Probiotic:** With nut milk becoming increasingly popular among vegans and meat eaters alike, the next step in the evolution of quality nutritious foods is the use of nut milk in producing vegan yogurts. These protein-rich food products offer the same beneficial live cultures as their dairy alternatives, along with the implication of enhanced health for consumers who are health conscious or restricted in their diets. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 17, 2017 to Aug 24, 2019 - Published: Mar 13, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Nutty Probiotic trend ### Nut-Based Yoghurt Companies can innovate by offering a range of yoghurt alternatives made of nuts, such as cashews, almonds, and Pili nuts, for their rich flavor and nutritional value. ### Indulgent Snack Cups An innovative opportunity for non-dairy yoghurt makers to appeal to a wider range of consumers is through the creation of snack cups with indulgent toppings, such as Coconut-Flavored Diced Almonds and Dark Chocolate Chips. ### Plant-Based Probiotics Brands can provide consumers with plant-based alternatives to obtain the health benefits of live and active probiotics such as Califia Culture Blend and Trader Joe's Organic Creamy Cashew Cultured Yogurt Alternatives. ## What the Nutty Probiotic trend means for industry ### For Food and Beverage The food and beverage industries are ripe with opportunity for nut-based, dairy-free, and plant-based yogurt alternative products. ### For Health and Wellness The demand for health and wellness products is growing and companies can innovate by creating non-dairy yoghurt alternatives with added health benefits such as probiotics. ### For Packaged Foods Packaged food companies are well-positioned to adapt in the current trend of on-the-go eating by offering single-serve cups and snack-friendly packaging options for non-dairy and nut-based yogurt alternatives. ## Workshop question How can your brand better cater to consumers with various restrictions in their purchase journey? ## Trend signals for Nutty Probiotic Trend score 3.9 out of 10, from popularity 54%, activity 54%, freshness 8%. - Popularity: 54% - Activity: 54% - Freshness: 8% ## Examples of the Nutty Probiotic trend 7 featured examples from Mar 17, 2017 to Aug 24, 2019. - [Dairy-Free Probiotic Yogurts](https://www.trendhunter.com/trends/califia-culture-blend): The Califia Culture Blend is Vegan-Friendly and Gluten-Free (Category: Lifestyle) Implication: Probiotic yogurts and other health-focused products present opportunities for food and beverage companies to innovate with new ingredients, flavors, and packaging. - [Pili Nut Yogurts](https://www.trendhunter.com/trends/lavva): Lavva Makes Its Plant-Based Yogurt from the Vitamin E-Rich Pili Nut (Category: Lifestyle) Implication: Food and beverage companies can innovate within the non-dairy yogurt space by experimenting with unconventional nuts and healthy ingredients to create unique and healthier product… - [Non-Dairy Nut Yogurts](https://www.trendhunter.com/trends/nut-based-yogurt): 'Cashewgurt' Makes Creamy Nut-Based Yogurts from Cashews (Category: Lifestyle) Implication: The food and beverage industry can innovate by developing new plant-based protein products, experimenting with different flavor combinations, and creating sustainable packaging op… - [Indulgent Yogurt Alternatives](https://www.trendhunter.com/trends/almond-based-yogurt): Almond Breeze's Almond-Based Yogurt Alternative Comes with Add-Ins (Category: Lifestyle) Implication: The dairy alternative industry has an opportunity to capitalize on the popularity of almond-based yogurt alternatives by creating innovative and delicious non-dairy yogurt product… - [Almond-Based Yogurt Tubes](https://www.trendhunter.com/trends/yogurt-tubes): Kite Hill's Artisan Almond Milk Yogurt Comes in Squeezable Packaging (Category: Lifestyle) Implication: A growing industry of dairy substitutes has emerged in response to health, environmental, and taste based consumer preferences. - [Full-Fat Plant-Based Yogurts](https://www.trendhunter.com/trends/nutbased-yogurt): Forager Project's Coconut Cashewgurt is a Rich Nut-Based Yogurt (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the dairy industry by introducing full-fat plant-based yogurt alternatives. - [Cultured Cashew Snacks](https://www.trendhunter.com/trends/creamy-cashew): Trader Joe’s Created Two Organic Creamy Cashew Cultured Yogurt Alternatives (Category: Lifestyle) Implication: The plant-based foods industry can capitalize on the growing demand for dairy alternatives by developing a diverse range of plant-based yogurt alternatives using innovative ingred… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)