# Nutty Obsession Beverages incorporate nut and similar flavors as a response to the health movement. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 8, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nutty-obsession ## Key Figures - Trend score: 1.6/10 - Evidence articles: 6 ## What is the Nutty Obsession trend? **Nutty Obsession:** The health movement has placed nuts in a spotlight as a source of protein, which is reflected in the beverage sphere as well. Borrowing influences from the middle east and Asia, these often-alcoholic, sweet interpretations of nut flavoring point to exoticism, experience, health, and a feeling of comfort associated with the rich flavors. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 24, 2014 to Mar 25, 2015 - Published: May 8, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia, Africa ## Themes within the Nutty Obsession trend ### Nuts as source Borrowing influences from the Middle East and Asia, these alcoholic, sweet interpretations of nut flavoring point to exoticism, experience, health, and a feeling of comfort associated with the rich flavors. ### Sesame flavoring The rich sesame paste is rarely paired with desserts, but this recipe proves that it is well-suited to sweet flavors, especially during the holiday season. ### Seasonal spices Creating unique variations of seasonal favorites such as pumpkin spice and eggnog instills a sense of comfort and indulgence. ## What the Nutty Obsession trend means for industry ### For Food and Beverage Industry Creating healthier, innovative, and unique flavor profiles for different products. ### For Hospitality Industry Introducing unique beverages on restaurant and bar menus to capture the attention of consumers looking for something new. ### For Consumer Goods Industry Incorporating different and unique flavor profiles in their products to attract customers who look for interesting and unconventional options. ## Workshop question How could you repurpose an aspect of your product or brand to create a different experience for consumers? ## Trend signals for Nutty Obsession Trend score 1.6 out of 10, from popularity 28%, activity 13%, freshness 8%. - Popularity: 28% - Activity: 13% - Freshness: 8% ## Examples of the Nutty Obsession trend 6 featured examples from Jun 24, 2014 to Mar 25, 2015. - [Tahini Hot Chocolate Recipes](https://www.trendhunter.com/trends/hot-chocolate-recipe): This Tahini Hot Chocolate is Creamy and Nutritious (Category: Lifestyle) Implication: Tahini-infused beverages can create a new product category for cafes and restaurants. - [Cinnamon-Spiced Brews](https://www.trendhunter.com/trends/blue-moon-beer): The New Blue Moon Beer is Spicy and Sweet (Category: Lifestyle) Implication: Craft breweries can leverage the trend of spiced brews to develop and market their own unique, flavorful, and seasonal beer offerings. - [Pumpkin Pie Cocktails](https://www.trendhunter.com/trends/pie-cocktail): This Autumn Cocktail Recipe is Inspired by Thanksgiving Treats (Category: Lifestyle) Implication: Alcoholic beverage companies can introduce seasonal flavors and promote DIY cocktail-making to customers to tap into holiday and cost-saving trends. - [Pumpkin Nut Milks](https://www.trendhunter.com/trends/flavored-almond-milk): This Pumpkin Spice-Flavored Almond Milk Recipe is Perfect for Fall (Category: Lifestyle) Implication: Opportunity for this industry to create unique non-dairy alternatives for the growing demand for plant-based foods and drinks. - [Boozy Pistachio Eggnogs](https://www.trendhunter.com/trends/holiday-beverage): This Puerto Rican Take on the Traditional Holiday Beverage is Refreshing (Category: Lifestyle) Implication: The beverage industry is ripe for innovation in the form of creating unique flavors and ingredients in holiday beverages - [Sesame Seed Refreshments](https://www.trendhunter.com/trends/tahini-hot-chocolate): The Tahini Hot Chocolate My Name is Yet Recipe Mixes Sweet with Savory (Category: Lifestyle) Implication: The food and beverage industry can explore the trend of savory desserts and alternative beverage blends to develop new product offerings and cater to evolving consumer preferences. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)