# Nutritional Spread Dips and spreads receive a healthy overhaul with unexpected ingredients. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 2, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nutritional-spread ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Nutritional Spread trend? **Nutritional Spread:** Adding an element of nutrition to traditionally indulgent recipes like dips, consumers are integrating healthy ingredients for a more balanced approach. Adding things like tarragon that are typically found in main courses, consumers are using savory ingredients to add not only flavor, but a sense of well-being. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 1, 2014 to Jul 22, 2016 - Published: Oct 2, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Nutritional Spread trend ### Healthy Dips and Spreads Integrating healthy ingredients into traditionally indulgent recipes like dips and spreads for a more balanced approach ### Protein-Packed Nut Spreads Infusing nut spreads with superfood seeds like flax, chia, and sunflower for added nutritional value ### Green Hummus Recipes Exploring new ways to enjoy popular spreads by incorporating fresh herbs and vegetables ## What the Nutritional Spread trend means for industry ### For Food and Beverage Opportunities to innovate with healthier and more nutritious versions of classic recipes ### For Health and Wellness A growing demand for health-focused products and ingredients that promote overall well-being ### For Consumer Packaged Goods Innovations that incorporate superfood ingredients in mainstream products to meet consumer demand for healthier options ## Trend signals for Nutritional Spread Trend score 3.2 out of 10, from popularity 51%, activity 38%, freshness 8%. - Popularity: 51% - Activity: 38% - Freshness: 8% ## Examples of the Nutritional Spread trend 6 featured examples from Oct 1, 2014 to Jul 22, 2016. - [Green Hummus Recipes](https://www.trendhunter.com/trends/green-hummus): This Untraditional and Creamy Spread Incorporates Lots of Fresh Herbs (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative and efficient food processors to meet the increasing demand for homemade food preparation. - [Omega-Rich Peanut Spreads](https://www.trendhunter.com/trends/peanut-butter-and-omega): This SmartFruit Product Combines Peanut Butter and Omega from Flax (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the growing demand for health-focused peanut products and omega-enriched spreads. - [Greek Yogurt Guacamole](https://www.trendhunter.com/trends/yogurt-guacamole): This Healthy Dip Recipe Blends Mediterranean and Mexican Flavors (Category: Lifestyle) Implication: The food and beverage industry can explore creative ways to incorporate Greek yogurt into various products, broadening their offerings. - [Guacamole Quinoa Recipes](https://www.trendhunter.com/trends/national-guacamole-day): This Mango Dish is Perfect for Celebrating National Guacamole Day (Category: Lifestyle) Implication: Opportunity for food and beverage companies to develop and market products that meet the demand for health-conscious and innovative recipes featuring ingredients like quinoa. - [Healthy Herbed Dipping Sauces](https://www.trendhunter.com/trends/yogurt-dip): This Savory Yogurt Dip is the Perfect Accompaniment to Raw Veggies (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop and market healthier and customizable alternatives to traditional dipping sauces. - [Avocado Yogurt Dips](https://www.trendhunter.com/trends/avocado-yogurt-dip): Two Peas and Their Pod Creates a Healthy and Creamy Mini Meal Recipe (Category: Lifestyle) Implication: Creating and marketing healthy mini meals and avocado-based dips can offer opportunities for innovation in the food and beverage industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)