# Subtly Sweet Dressings take a lighter approach as health is prioritized in everyday cuisine. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 23, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nutritional-sauce ## Key Figures - Trend score: 1.6/10 - Evidence articles: 4 ## What is the Subtly Sweet trend? **Subtly Sweet:** Seeking to satisfy taste buds in a more nutritional manner, consumers are replacing traditionally rich, high-sodium dressings and sauces with lighter, sweeter fruit-based alternatives. This allows consumers to maintain a sense of indulgence without sacrificing one’s overall health. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 3, 2013 to Sep 15, 2014 - Published: Jun 23, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Subtly Sweet trend ### Lighter Dressings/Sauces Consumers are replacing heavy, high-sodium dressings/sauces with lighter, sweeter fruit-based alternatives. ### Fruit-based Pizzas Consumers are favouring pizzas topped with summer berries and cheeses instead of high-calorie sauces and meaty add-ons. ### Fruit-infused Dips Consumers are exploring and experimenting with fruit-based dipping sauces mixing unusual flavours like fruit and spice to create new tastes. ## What the Subtly Sweet trend means for industry ### For Food & Beverage Develop and market products made from fruit based ingredients to serve the trend towards lighter, sweeter food alternatives. ### For Health & Wellness Create or market products that meet the increasing demand for healthy food alternatives. ### For Consumer Packaged Goods Develop and promote attractive food packaging for fruit-infused and fruit-based products targeting the health-conscious consumer market. ## Trend signals for Subtly Sweet Trend score 1.6 out of 10, from popularity 15%, activity 26%, freshness 8%. - Popularity: 15% - Activity: 26% - Freshness: 8% ## Examples of the Subtly Sweet trend 4 featured examples from Jul 3, 2013 to Sep 15, 2014. - [Fruit-Infused Pizza Crisps](https://www.trendhunter.com/trends/half-baked-harvest-grilled-dish): This 'Half Baked Harvest' Grilled Dish is Cheesy and Sweet (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of creating healthier alternatives to traditional dishes by incorporating fruits into savory recipes. - [Fruity Granola Pizzas](https://www.trendhunter.com/trends/dessert-pizza): This Delicious Dessert Pizza is Made with Oatmeal and Berries (Category: Lifestyle) Implication: Food industry can explore new dessert pizza recipes and cater to a wider audience. - [Festive Fruity Salads](https://www.trendhunter.com/trends/july-4th-recipes): These Dressing and Salad July 4th Recipes Look Good and are Good For You (Category: Lifestyle) Implication: Opportunity for food companies to develop and market pre-packaged festive salad options for special occasions and holidays. - [Piquant Cherry Dips](https://www.trendhunter.com/trends/dipping-sauce): The Chiptole Cherry Dipping Sauce Mixes Sweet and Savory Flavors (Category: Lifestyle) Implication: Food manufacturers can capitalize on the trend of unique flavor combinations by developing and offering unconventional sauce flavors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)