# Nutritional Rearing Weary of sedentary lifestyles, parents teach healthy eating earlier than ever. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Mar 4, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nutritional-rearing ## Key Figures - Trend score: 3.5/10 - Evidence articles: 8 ## What is the Nutritional Rearing trend? **Nutritional Rearing:** Video games and an increasingly digitized entertainment market are placing children into a lifestyle that promotes prolonged inactivity at the expensive of their physical health. Combating against this shift, parents are teaching about healthy food choices earlier than ever to increase the likelihood that better eating habits with become inherent. While not acknowledging the problem with a sedentary lifestyle, the teachings still encourage a more aware child that -- even if going through the drive-thru later in life -- will opt for healthier choices. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 26, 2013 to Dec 8, 2014 - Published: Mar 4, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Themes within the Nutritional Rearing trend ### Early Nutritional Education Parents are beginning to teach children about making healthy food choices at an increasingly young age as a response to the sedentary lifestyles promoted by technological advances. ### Creative and Playful Food Artists, designers, and game developers are creating visually appealing, interactive, and playful representations of food that aims to encourage healthy eating habits and help parents engage with their kids on the topic of nutrition. ### Innovative Baby Food Manufacturers and retailers are offering unique and flavorful baby food options that prioritize nutrition and taste, while also ensuring safety and ease of digestion. ## What the Nutritional Rearing trend means for industry ### For Food and Beverage The food and beverage industry can leverage these trends to develop innovative and engaging products and marketing campaigns for all demographics, from babies to adults. ### For Gamification Gamification can be used as a strategy to encourage children to make healthy choices in a fun and playful manner. ### For Retail Retailers can explore opportunities to offer unique and visually appealing food-related products that can be used as decor items and to enhance in-store experiences. ## Trend signals for Nutritional Rearing Trend score 3.5 out of 10, from popularity 48%, activity 49%, freshness 8%. - Popularity: 48% - Activity: 49% - Freshness: 8% ## Examples of the Nutritional Rearing trend 8 featured examples from Feb 26, 2013 to Dec 8, 2014. - [Creative Cooking Games](https://www.trendhunter.com/trends/food-game): This Food Game Teaches Kids How to Prep Real World Meals (Category: Life-Stages) Implication: Integrating interactive food games into educational technology platforms can revolutionize cooking education for both children and adults. - [Multicolored Pasta Creations](https://www.trendhunter.com/trends/rainbow-pasta): Colorful Pasta and Parmesan Cloud Recipe Takes You Over the Rainbow (Category: Lifestyle) Implication: Food brands can capitalize on the trend of colorful food creations by introducing a line of visually appealing and fun-to-eat products. - [Felt Feast Creations](https://www.trendhunter.com/trends/fake-food): Heidi Marie Makes Almost Edible Fake Food Delicacies (Category: Lifestyle) Implication: The use of fake food as decor provides a new opportunity for eco-friendly home decor companies to target food aficionados. - [Crafty Material-Made Meals](https://www.trendhunter.com/trends/felt-food-from-cass-art): Your Mouth Will Water at the Sight of the Felt Food from Cass Art (Category: Life-Stages) Implication: The toy industry can develop a new line of material-made foods that can help children learn about healthy food choices and meal preparation. - [Playful Food Attachments](https://www.trendhunter.com/trends/open-toys): Le Fabshop's Open Toys Turns Fruits & Veggies into Incredible Machines (Category: Life-Stages) Implication: 3D-printing food attachments and kitchen appliances that utilize Open Toys is a disruptive innovation opportunity for FoodTech companies. - [Organic Infant Cereals](https://www.trendhunter.com/trends/baby-food-cereal): 'Healthy Times' Makes Baby Food in the Form of Mult-Flavoured Cereals (Category: Lifestyle) Implication: Disruptive innovation opportunity: Invest in research and development to create organic baby cereals with unique flavors and improved nutritional profiles. - [Produce-Loving Coloring Books](https://www.trendhunter.com/trends/colour-me-healthy-book): The Colour Me Healthy Book Encourages Kids to Eat Fruits and Veggies (Category: Lifestyle) Implication: Children's book publishers can tap into the market for produce-loving coloring books to combine entertainment with education, aiming to promote health consciousness in young reade… - [Paper-Made Food Sculptures](https://www.trendhunter.com/trends/paper-craft): Spanish Artist Brings Colorful Groceries to Life Using Paper (Category: Art & Design) Implication: The art and design industry can use the trend of creating life-like 3D paper craft designs to produce innovative and creative designs for various products and clients. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)