# Nutritional Prestige Adding a sense of status, health brands adopt artistic packaging for allure. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Dec 11, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nutritional-prestige ## Key Figures - Trend score: 3.5/10 - Evidence articles: 7 ## What is the Nutritional Prestige trend? **Nutritional Prestige:** Trading in earthy aesthetics for artistic labeling, superfood brands are using refined visuals to help broaden market appeal. Elevating health foods like quinoa, hemp and wheat seeds with bold contemporary visual elements, brands are seeking to transform typically unappealing health foods into goods that convey status and sophistication. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 3, 2014 to Feb 21, 2015 - Published: Dec 11, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Nutritional Prestige trend ### Elevated Packaging Superfood brands are using refined visuals to help broaden market appeal, transforming typically unappealing health foods into goods that convey status and sophistication. ### Functional Labeling Juice and snack packaging are featuring playful illustrations and branding that clearly communicates the benefits or functions of each product, distinguishing them from competitors. ### Clean, Minimalist Branding Brands are embracing a simple and clean branding that allows the contents of the product to stand out, pointing to a healthy frame of mind that will register with those who are making an effort to eat clean. ## What the Nutritional Prestige trend means for industry ### For Health Food and Superfood Brands These brands can innovate elevated packaging and functional labeling to broaden their market appeal, conveying status and sophistication while making it clear what benefits their products offer. ### For Juice and Snack Companies These companies can innovate playful and informative illustrations and branding that clearly communicates the benefits or functions of each product, distinguishing them from competitors. ### For Juice and Snack Companies These companies can innovate simple and clean branding that allows their products to stand out and convey a healthy frame of mind, appealing to those who make an effort to eat clean. ## Trend signals for Nutritional Prestige Trend score 3.5 out of 10, from popularity 53%, activity 45%, freshness 8%. - Popularity: 53% - Activity: 45% - Freshness: 8% ## Examples of the Nutritional Prestige trend 7 featured examples from Jun 3, 2014 to Feb 21, 2015. - [Elegant Bottle Branding](https://www.trendhunter.com/trends/leeds-juicery): Leeds Juicery Relies on a Simple and Clean Design for a Healthy Spin (Category: Lifestyle) Implication: The trend towards minimalist branding in the juicing industry presents a disruptive innovation opportunity for designers and graphic design firms to create new and innovative labe… - [Illustrative Drink Packaging](https://www.trendhunter.com/trends/juice-packaging): Antidote's Juice Packaging Tells a Story for Its Unique Benefits (Category: Lifestyle) Implication: Disruptive innovation opportunity: Collaborating with juicing companies to create visually appealing and unique packaging designs that capture consumer attention. - [Grain-Focused Packaging](https://www.trendhunter.com/trends/harmonian): Harmonian by Mousegraphics Exudes Healthy Eating (Category: Lifestyle) Implication: Opportunity for food and beverage companies to differentiate themselves and appeal to health-conscious consumers through grain-focused packaging. - [Feminine Vitamin Packaging](https://www.trendhunter.com/trends/vitamin-packaging-design): Glokio's Vitamin Packaging Design is Pure and Simple (Category: Lifestyle) Implication: Companies in the health and wellness industry can consider the adoption of minimalist packaging designs to capture the attention of consumers that favor simplicity and declutterin… - [Healthy Indulgent Truffles](https://www.trendhunter.com/trends/healthy-chocolate-snack): Sweet Virtues' Healthy Chocolate Snacks Are Loaded with Superfoods (Category: Lifestyle) Implication: Opportunity for food companies to develop and market healthier chocolate snacks. - [Superfood-Infused Chocolates](https://www.trendhunter.com/trends/healthy-raw-chocolate): WiseOne Superfoods' Healthy Raw Chocolates Boast Health Benefits (Category: Lifestyle) Implication: Innovative companies in the food and beverage industry have the opportunity to create and market healthy chocolate products with added health benefits. - [Hemp Tortilla Chips](https://www.trendhunter.com/trends/hemp-tortilla-chips): These Chips are Delicious and Nutritious (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore the potential for hemp-based foods and beverages in the market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)