# Nutritional Nostalgia Animated fruit packaging allows for more approachable nutritional tactics. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 23, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nutritional-nostalgia ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Nutritional Nostalgia trend? **Nutritional Nostalgia:** While adhering to a nutritional lifestyle offers a variety of health benefits, keeping to a restricted diet can often make day-to-day living tiresome and bland. Offering visual excitement without compromising nutritional integrity, brands are utilizing illustrations and personified imagery to transform mundane fruit products into designs that are nostalgic of one’s childhood. Blending youthful aesthetics with a desire for health-conscious living, animated fruit packaging reflects a turn toward more entertaining, yet approachable methods of nutritional consumption. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 17 to Mar 8, 2014 - Published: May 23, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Nutritional Nostalgia trend ### Personified Imagery Brands are utilizing illustrations and personified imagery to transform products into designs that are nostalgic, entertaining, yet approachable for nutritional consumption. ### Edible Personification Personification of the key ingredient is being translated into a human form and given all sorts of accessories to create an image. ### Visual Appeal Blending youthful aesthetics with a desire for health-conscious living, animated and simplified fruit packaging adds visual excitement without compromising on nutritional integrity. ## What the Nutritional Nostalgia trend means for industry ### For Packaging New possibilities emerge for packaging industries to create and innovate lively designs to complement a broader consumer base for health-conscious products. ### For Nutrition and Wellness The trend of approachable nutritional tactics opens opportunities for wellness professionals to tap in to the accessible and engaging ways of product promotion. ### For Beverage Personified imagery and the emphasis on visual appeal provides the beverage industry new avenues to tap into a broad range of consumers, including young adults and children alike. ## Trend signals for Nutritional Nostalgia Trend score 4.5 out of 10, from popularity 63%, activity 63%, freshness 8%. - Popularity: 63% - Activity: 63% - Freshness: 8% ## Examples of the Nutritional Nostalgia trend 4 featured examples from Jan 17 to Mar 8, 2014. - [Fanciful Bottle Branding](https://www.trendhunter.com/trends/miu-fruit-wine-packaging): MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker (Category: Lifestyle) Implication: Developing packaging and branding strategies that cater to the young female demographic in the alcoholic beverage industry. - [Dressed Edible Branding](https://www.trendhunter.com/trends/eroski-juice-packaging): Eroski Juice Packaging Emphasizes the Character Behind the Beverages (Category: Marketing) Implication: The food and beverage industry can leverage branded packaging and creative product presentation to create a unique selling proposition and engage customers. - [Cute Fruity Cans](https://www.trendhunter.com/trends/mio-carbonated-milkshake-packaging): MIO Carbonated Milkshake Packaging Vividly Divulges its Flavor (Category: Lifestyle) Implication: The food and beverage industry can take advantage of approachable packaging designs to attract a wider range of consumers and increase sales. - [Hat-Bearing Branding](https://www.trendhunter.com/trends/mr-jam-packaging): Mr. Jam Packaging Features a Whimsical Piece of Headwear on Every Jar (Category: Lifestyle) Implication: Exploring new design concepts for food packaging that enhance the overall consumer experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)