# Nutritional Engagement Amusing methods of consumption add allure to ordinary nutritional goods. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 31, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nutritional-engagement ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Nutritional Engagement trend? **Nutritional Engagement:** While dairy products such as milk offer a long list of nutritional benefits, blatant junk food marketing often persuades youthful consumers to choose snacks over goods that provides nourishment. As a means to entice children into incorporating dairy products into their routine, parents are turning to playful methods of consumption to add entertaining aspects to the process. Edible glasses and confectionery straws offer traditional dairy products in a more interactive manner, reflecting the need for more engaging approaches to health. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 10, 2014 to Mar 28, 2016 - Published: Mar 31, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Nutritional Engagement trend ### Playful Consumption As more parents seek creative ways to encourage their children to consume healthy products, companies have an opportunity to develop interactive, playful food and drink products. ### Sustainable Packaging Innovative packaging designs that incorporate multiple functions, including play, entertainment, and environmental sustainability, offer an attractive way for companies to differentiate themselves from competitors. ### Multi-functional Products Products that serve multiple purposes, combining functionality and entertainment, provide an opportunity for companies to create unique and memorable brand experiences. ## What the Nutritional Engagement trend means for industry ### For Food and Beverage Companies in the food and beverage industry can leverage playful consumption and sustainable packaging trends to create innovative product lines and boost sales. ### For Entertainment The entertainment industry can use multi-functional products to enhance brand experiences and offer unique value to customers. ### For Packaging and Design Packaging and design companies can help businesses create innovative, sustainable packaging designs that promote brand differentiation and appeal to customer needs. ## Trend signals for Nutritional Engagement Trend score 4.5 out of 10, from popularity 72%, activity 54%, freshness 8%. - Popularity: 72% - Activity: 54% - Freshness: 8% ## Examples of the Nutritional Engagement trend 5 featured examples from Mar 10, 2014 to Mar 28, 2016. - [Blooming Truffle-Filled Marshmallows](https://www.trendhunter.com/trends/marshmallow-flower): This Marshmallow Flower Blooms When Dropped into Hot Cocoa (Category: Lifestyle) Implication: Pastry shops and cafes can use innovative techniques to create unique and interesting treats like the Marshmallow Flower, offering a delightful experience to their customers. - [Bovine Dairy Branding](https://www.trendhunter.com/trends/animal-yogurt-packaging): Animal Yogurt Packaging is Visually Appealing and Totally Playful for Kids (Category: Eco) Implication: Opportunity for food and beverage brands to create innovative packaging designs to engage and attract consumers. - [Edible Cookie Shot Glasses](https://www.trendhunter.com/trends/cookie-shot-glass): Dominique Ansel Has Created Yet Another Mouthwatering Combination (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop new cookie and beverage pairings that offer innovative and delightful taste experiences. - [Self-Mixing Mugs](https://www.trendhunter.com/trends/moo-mixer-supreme): The Moo Mixer Supreme Makes Making Chocolate Milk Easier Than Ever (Category: Art & Design) Implication: The kitchen appliances industry can develop smart mugs with other functionalities. - [Musical Drinking Straws](https://www.trendhunter.com/trends/drink-straw): Looza Turns an Ordinary Drink Straw into an Instrument for Tuning Bottles (Category: Marketing) Implication: Disruptive innovation opportunity: Invent packaging solutions that offer interactive and engaging experiences for consumers. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Simplified Golf Launch Monitors](https://www.trendhunter.com/trends/simplified-golf-launch-monitors) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)