# Streamlining Nutrition Seeking efficiency, consumers turn to all-in-one health food kits. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 21, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nutritional-convenience ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Streamlining Nutrition trend? **Streamlining Nutrition:** Despite the health benefits of nutritional meals, extra preparation and costs can often deter consumers tight on time. Making healthy consumption easier, nutritional kits and dinner baskets help make the process of healthy eating much more efficient, particularly for busy parents. This shift speaks to a desire for more customized and individually curated meals. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 15, 2014 to Oct 15, 2015 - Published: Oct 21, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Streamlining Nutrition trend ### All-in-one Nutrition Kits Consumers are seeking more efficient and cost-effective options for healthy eating, leading to the popularity of all-in-one nutrition kits and dinner baskets tailored to individual needs. ### Subscription Recipe Kits Subscription recipe kits offer pre-measured, fresh and healthy ingredients with easy-to-follow instructions, addressing time and effort constraints while providing variety for families. ### Family-friendly Recipe Services Recipe box delivery services are catering to larger families by offering customizable weekly boxes featuring fresh local ingredients and delicious recipes to save time and provide hassle-free dinner solutions. ## What the Streamlining Nutrition trend means for industry ### For Meal Delivery Services Meal delivery services can leverage the growing popularity of specialized nutrition and recipe kits to attract new customers and offer convenient options for busy individuals and families. ### For Food Subscription Services Food subscription services can benefit from the trend of customizable and tailored nutrition kits, providing customers with personalized and cost-efficient options for healthy eating. ### For Food and Beverage Retail Food and beverage retailers can explore innovative ways to provide fresh and healthy ingredients for recipe kits, partnering with local suppliers and delivering convenience-focused options for consumers. ## Trend signals for Streamlining Nutrition Trend score 3.3 out of 10, from popularity 55%, activity 36%, freshness 8%. - Popularity: 55% - Activity: 36% - Freshness: 8% ## Examples of the Streamlining Nutrition trend 4 featured examples from Aug 15, 2014 to Oct 15, 2015. - [Culinary Children Subscriptions](https://www.trendhunter.com/trends/get-kids-cooking): Foodstirs Subscription Services is a Great Way to Get Kids Cooking (Category: Lifestyle) Implication: Companies like Blue Apron, HelloFresh, and Purple Carrot have the opportunity to expand their target audience by offering food boxes with kid-friendly recipes and ingredients. - [Family-Friendly Recipe Subscriptions](https://www.trendhunter.com/trends/recipes-for-large-families): This Service Provides Recipes for Large Families (Category: Lifestyle) Implication: Disruptive innovation opportunities for subscription-based services that provide meal plans and recipes for large families. - [Delivered Dinner Kits](https://www.trendhunter.com/trends/dinner-kits): Gobble Helps You Cook Healthy and Quick Meals in 10 Minutes with One Pan (Category: Lifestyle) Implication: The food delivery industry is being disrupted by companies like Gobble offering quick, healthy, and personalized meal kits that are delivered straight to your doorstep. - [Recipe Kit Subscriptions](https://www.trendhunter.com/trends/recipe-kit): HelloFresh Delivers Healthy and Fresh Ingredients on a Weekly Basis (Category: Lifestyle) Implication: Disruption opportunity for food delivery companies to offer recipe kit subscriptions alongside their regular meal options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)