# Nutrient Cleanse Cleansing products are updating with ingredients that feed the skin. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 2, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nutrient-cleanse ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Nutrient Cleanse trend? **Nutrient Cleanse:** As Korean beauty trends continue to enter the mainstream North American market, consumers are looking out for ingredients and formulas that hail from the East Asian territory. The benefits of additives such as seaweed extend far beyond diet, providing skin with essential vitamins, nutrients and hydration from direct skin-to-skin contact. This progression speaks not only to the influence of Asian beauty trends, but a newfound emphasis on "feeding" the skin in addition to purifying it. As self-care becomes paramount, consumers become more experimental with their purchasing decisions. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 16, 2015 to Jan 27, 2016 - Published: Mar 2, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Nutrient Cleanse trend ### Asian Beauty Trends Consumers are looking for ingredients and formulas that hail from East Asia to provide skin with essential vitamins, nutrients, and hydration, creating opportunities for the use of traditional ingredients in skincare. ### All-Natural Ingredients Harnn and Hush & Dotti use local and vegan ingredients in their skincare products, creating opportunities for sustainable, non-toxic, and creatively unconventional products that reflect a customer's values. ### Beauty Supplements Collagen drinks and nutrients supplement the skin, promoting overall health, healing, and a youthful appearance, creating opportunities for ingestible beauty supplements. ## What the Nutrient Cleanse trend means for industry ### For Skincare The skincare industry can use traditional ingredients, natural sourcing, and new forms of ingestible beauty supplements to create innovative products. ### For Health and Wellness The health and wellness industry can tap into ingestible beauty supplements that offer anti-inflammatory, anti-aging and tissue-renewing properties. ### For Sustainability and Ethics The growing trend of sustainability and ethical consumerism presents opportunities for the use of locally sourced and vegan ingredients in skincare products. ## Workshop question Is your team adequately keeping track of trends in adjacent categories? What adjacent category would offer the greatest insight? ## Trend signals for Nutrient Cleanse Trend score 4.0 out of 10, from popularity 61%, activity 52%, freshness 8%. - Popularity: 61% - Activity: 52% - Freshness: 8% ## Examples of the Nutrient Cleanse trend 4 featured examples from Jul 16, 2015 to Jan 27, 2016. - [Symbolic Skincare Lines](https://www.trendhunter.com/trends/cleansing-oil): This Pre-Treatment Cleansing Oil Honors Ancient Asian Beauty Secreats (Category: Fashion) Implication: The beauty industry can explore the incorporation of ancient Asian beauty secrets and naturopathy principles to innovate their skincare ranges. - [Seaweed Facial Cleansers](https://www.trendhunter.com/trends/natural-face-cleanser): Mermaid Scrubbers Act as a Natural Face Cleanser and Exfoliating Toner (Category: Fashion) Implication: The beauty and personal care industry has an opportunity to incorporate more natural and reusable products into their offerings. - [Multivitamin Collagen Drinks](https://www.trendhunter.com/trends/collagen-drinks): 'COLLA-E' is Enriched with Seaweed and Passion Fruit Essence (Category: Lifestyle) Implication: Opportunity to expand product lines by incorporating paid high-end skincare dietary supplements in addition to topical products. - [Bamboo Face Scrubs](https://www.trendhunter.com/trends/vegan-skincare): Vegan Skincare Brand Hush & Dotti's 'Sugah Sand' is Made with Bamboo (Category: Lifestyle) Implication: The skincare industry can leverage the trend towards vegan and sustainable products by incorporating unconventional ingredients and offering customizable options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)