# Nutrient Beverage Consumer meet their dietary needs through fortified beverages. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 10, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nutrient-beverage ## Key Figures - Trend score: 2.8/10 - Evidence articles: 6 ## What is the Nutrient Beverage trend? **Nutrient Beverage:** As non-traditional teas continue to drive growth in the industry, manufacturers are searching for ways to add extra value. From a health and wellness perspective, many tea-based products are being updated with dietary, metabolic and even weight loss features.This progression signals that, more and more frequently, beverages are becoming not only a main source of hydration, but also nutrition, as consumers search for convenient forms of health maintenance. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 21, 2014 to Jul 8, 2016 - Published: Mar 10, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Nutrient Beverage trend ### Functional Beverages Manufacturers are updating non-traditional teas with dietary, metabolic, and weight loss features to add extra value, signaling that more and more frequently, beverages are becoming not only a main source of hydration but also nutrition. ### Natural Energy Drinks The natural health movement has consumers seeking out holistic versions of mainstream products like tea-based drink mixes designed for use in almost any beverage, adding a boost of vitamins, minerals, and natural energy. ### Cognitive-Boosting Beverages Manufacturers are creating blends of herbs and antioxidants to improve brain function through tea consumption as a natural and wholesome alternative to energy drinks or capsules. ## What the Nutrient Beverage trend means for industry ### For Functional Foods and Beverages The functional beverages trend suggests that companies operating in the functional foods and beverage industry can innovate by adding dietary, metabolic, and weight loss features to their products. ### For Natural Supplements Be it as energy drinks or cognitive boosters, manufacturers can tap into the natural supplements industry heavily influenced by the natural health movement that has consumers seeking out holistic and natural alternatives. ### For Tea and Herbal Blends Industry Manufacturers operating in the tea and herbal blends industry can innovate by creating new blends that offer a blend of herbs and antioxidants to improve cognitive function or enhance energy levels. ## Workshop question If you were to upgrade your product or service, what add-ons would you include? ## Trend signals for Nutrient Beverage Trend score 2.8 out of 10, from popularity 37%, activity 39%, freshness 8%. - Popularity: 37% - Activity: 39% - Freshness: 8% ## Examples of the Nutrient Beverage trend 6 featured examples from Nov 21, 2014 to Jul 8, 2016. - [Energizing Tea Beverages](https://www.trendhunter.com/trends/tea-beverage): Tntea is a Healthy Tea Beverage with a Caffeinated Kick (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend of flavored tea beverages by developing new and exciting tea flavors that cater to consumers' preferences. - [Boosting Cognitive Teas](https://www.trendhunter.com/trends/brain-function): The Begutea Blends Antioxidants and Vitality to Increase Brain Function (Category: Lifestyle) Implication: Beverage companies can innovate their product lines by incorporating more natural cognitive-boosting ingredients into their offerings. - [Metabolism-Boosting Teas](https://www.trendhunter.com/trends/instant-energy): GreenTea X50 Instant Energy Green Tea Detoxifies and Energizes (Category: Lifestyle) Implication: Providing fitness enthusiasts with healthier energy drink options that support their active lifestyles, exemplified by GreenTea X50 Instant Energy Green Tea. - [Natural Tea Energy Drinks](https://www.trendhunter.com/trends/drink-powder): The Opportuniteas 'ClearTea' Natural Drink Powder is Vitamin-Enriched (Category: Lifestyle) Implication: This industry could produce new products that cater to the natural health movement. - [Calcium-Enriched Beverages](https://www.trendhunter.com/trends/vitamin-enhanced): Verve Water Plus Iced Tea is a Vitamin Enriched Drink with Benefits (Category: Lifestyle) Implication: The beverage industry has an opportunity to tap into the trend of micronutrient enrichment and create innovative and healthy drink options, similar to Verve Water Plus Iced Tea. - [Digestive Tea Blends](https://www.trendhunter.com/trends/digestive-tea): Tearapy's Signature Herbal Tea Range Boasts Prebiotic Ingredients (Category: Lifestyle) Implication: Opportunity for beverage companies to expand their product lines by introducing prebiotic tea blends targeting digestive health. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)