# Nurture Droid Increasingly humanized A.I. establishes widespread trust in technology. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Feb 16, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/nurture-droid ## Key Figures - Trend score: 4.9/10 - Evidence articles: 6 ## What is the Nurture Droid trend? **Nurture Droid:** In today’s culture of digital migrants raising digital natives, there is not only an increasing reliance on hyperconnectivity, but also a shift towards endearment and full acceptance of technological presence within the roles of caretakers and safety providers. As artificial intelligence becomes increasingly humanized, we begin to recognize a spreading of unquestionable trust in technology as part of the home, and even as part of the family. ## At a Glance - Evidence: 6 featured examples - Articles from: May 30, 2016 to Aug 23, 2017 - Published: Feb 16, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Nurture Droid trend ### Endearment in Technology As technology becomes increasingly humanized, it becomes more endearing to people, leading to the creation of robots and devices that look cute and friendly, such as Zenbo and iPal. ### Smart Parenting with Technology Technology is helping busy parents with tasks that they cannot perform at that moment, with the introduction of devices like AvatarMind iPal for babysitting, NoomiNoomi for rocking babies to sleep, and Joey Tag wearable GPS to keep children safe. ### Robots for Safety Robots are used to augment safety, such as the Amphibious Joint Lifeguard UAV and the AvatarMind iPal, which monitor beaches and children's movement, respectively. ## What the Nurture Droid trend means for industry ### For Robotics Industry The robotics industry has many opportunities to create robots that can perform human tasks, such as babysitting and lifeguarding, and in a friendly manner. ### For Childcare Industry With the introduction of child-tracking wearables and robotic companions, the childcare industry has an opportunity to utilize technology to improve the care of children. ### For Internet of Things Industry The Internet of Things industry can build on the idea of automation with the creation of devices that can augment and improve human safety and lifestyle, such as the NoomiNoomi and the Anthouse Robot Pet Companions. ## Workshop question How can your brand adapt a more humanized approach in designing its products/services, or in how it sells them? ## Trend signals for Nurture Droid Trend score 4.9 out of 10, from popularity 80%, activity 60%, freshness 8%. - Popularity: 80% - Activity: 60% - Freshness: 8% ## Examples of the Nurture Droid trend 6 featured examples from May 30, 2016 to Aug 23, 2017. - [Child-Tracking Wearables](https://www.trendhunter.com/trends/wearable-gps): The Joey Tag is a Wearable GPS Unit to Keep Children Safe (Category: Life-Stages) Implication: Opportunity for manufacturers to develop and market child-tracking wearables with advanced GPS capabilities and proximity alerts. - [Autonomous Beach Lifeguards](https://www.trendhunter.com/trends/beach-lifeguard): The Amphibious Joint Lifeguard UAV Helps Provide Aid to Those in Need (Category: Tech) Implication: The beach safety industry could benefit from autonomous lifeguard systems that provide additional assistance to lifeguards. - [Robotic Pet Play Robots](https://www.trendhunter.com/trends/pet-companions): The Anthouse Robot Pet Companions Connects You to Your Furry Friend (Category: Tech) Implication: Disruptive innovation opportunity: Expand the pet tech industry by developing cutting-edge robotic pet companions and interactive platforms for remote pet interaction. - [Stroller-Rocking Devices](https://www.trendhunter.com/trends/baby-rocking): The 'NoomiNoomi' Baby Rocking Device Aids Parents in Soothing Infants (Category: Tech) Implication: Automated baby soothing devices like NoomiNoomi present innovative solutions in the baby care industry for parents seeking convenient, safe, and effective ways to soothe their inf… - [Autonomous Robotic Babysitters](https://www.trendhunter.com/trends/avatarmind-ipal): The AvatarMind iPal is a Full-Time Companion for Children (Category: Tech) Implication: The iPal offers a potential solution to child-care providers for managing children during activities or occupying them during downtime. - [Home Robot Assistants](https://www.trendhunter.com/trends/home-robot-assistant): The Zenbo Robot Can Understand and Carry Out Spoken Commands (Category: Tech) Implication: The consumer electronics industry can leverage the trend of personal assistants like the Zenbo robot to develop more advanced and intuitive devices for consumers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)