# Nunnery Couture A push away from edginess sees fashion take a holy, conservative turn. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 6, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nunnery-couture ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Nunnery Couture trend? **Nunnery Couture:** Consumers are overstimulated when it comes to scandalous clothing choices, which has sparked a revolt; as subcultures like normcore rise, the idea of clothing suitable for church is entering the everyday. A consumer preference for antithetical branding -- on either end of the spectrum -- is pushing a pious nature to the front of the runway. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 13, 2013 to Aug 6, 2014 - Published: Aug 6, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Nunnery Couture trend ### Rise of Conservative Fashion Consumers are seeking more demure and church-appropriate clothing options that depart from scandalous attire. ### Revival of Religious Imagery Religious and church-inspired fashion has seen a resurgence, with designers and photographers taking inspiration from religious symbology and garments. ### Sultry and Avant-Garde Religious Fashion Instead of traditional, covered-up garments, designers are exploring the potential of making religious-inspired clothing sultry, avant-garde, and fashion-forward. ## What the Nunnery Couture trend means for industry ### For Fashion Industry Fashion professionals can take note of the rising consumer desire for conservative clothing that is still fashionable. ### For Photography Industry Photographers can explore the creative opportunities presented by religious symbology and explore ways to create visually striking images. ### For Beauty Industry Makeup artists and hair stylists can experiment with creating looks that complement religious-inspired fashion and create a cohesive overall theme. ## Trend signals for Nunnery Couture Trend score 4.8 out of 10, from popularity 59%, activity 78%, freshness 8%. - Popularity: 59% - Activity: 78% - Freshness: 8% ## Examples of the Nunnery Couture trend 5 featured examples from Oct 13, 2013 to Aug 6, 2014. - [Masked Lace Attire](https://www.trendhunter.com/trends/nino-sepo): The Nino Sepo Reincarnation Collection is Conceptual (Category: Fashion) Implication: The Nino Sepo Reincarnation Collection presents disruptive opportunities for fashion brands to challenge gender norms and incorporate conceptual designs into their collections. - [High-Fashion Nun Photography](https://www.trendhunter.com/trends/il-desiderio-segreto): The Il Desiderio Segreto Image Series by Jean Osipyan is Religious (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate technology into the fashion industry by creating smart clothing that combines style with functionality. - [Couture Nun Captures](https://www.trendhunter.com/trends/glassbook-magazine-photoshoot): Glassbook Magazine's La Religieuse Editorial is Inspired by Church Attire (Category: Pop Culture) Implication: Opportunity for fashion designers to push boundaries and create unique, edgy church-inspired collections. - [Ravishing Religion-Inspired Editorials](https://www.trendhunter.com/trends/flaunt-springsummer-2014): The Flaunt Spring/Summer 2014 Neumann Shoot is Faithful (Category: Fashion) Implication: The fashion industry can explore new design inspirations by incorporating religious and cultural elements in collections. - [Fashion-Forward Nun Photography](https://www.trendhunter.com/trends/glassbook-magazine-dolorosa): Glassbook Magazine's Dolorosa Editorial is Religiously Daring (Category: Pop Culture) Implication: Fashion designers can explore new creative directions by incorporating religious themes in their collections. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)