# Nude Philanthropy Social good enterprises use nudity as a means of conveying humanistic endeavors. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 30, 2014 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nude-philanthropy ## Key Figures - Trend score: 4.8/10 - Evidence articles: 3 ## What is the Nude Philanthropy trend? **Nude Philanthropy:** Consumers are accustomed to seductive marketing in the media, but social good enterprises are using nudity as a means to connect to viewers on a humanistic level. As participants bare all, consumers find themselves connected on a basic level that effectively pushes past shock value to increase brand transparency. ## At a Glance - Evidence: 3 featured examples - Articles from: Feb 15 to Sep 15, 2014 - Published: Jul 30, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Nude Philanthropy trend ### Nudity in Social Good Enterprises Using nudity as a means to connect to viewers on a humanistic level is growing among social good enterprises. ### Selfie Campaigns for Awareness Selfie campaigns are becoming increasingly popular to raise awareness for social causes. ### Nude Calendars for Advocacy Nude calendars are being used for advocacy and to support social causes. ## What the Nude Philanthropy trend means for industry ### For Social Enterprises Social good enterprises could capitalize on using nudity to create more transparency and connection with viewers. ### For Non-Profit Organizations Non-profit organizations could use selfie campaigns to raise awareness for social causes and engage with a wider audience. ### For Sports Industry Nude calendars featuring athletes could be used to promote advocacy and raise awareness around LGBT issues in sports. ## Trend signals for Nude Philanthropy Trend score 4.8 out of 10, from popularity 60%, activity 74%, freshness 8%. - Popularity: 60% - Activity: 74% - Freshness: 8% ## Examples of the Nude Philanthropy trend 3 featured examples from Feb 15 to Sep 15, 2014. - [Phallic Sock Selfies](https://www.trendhunter.com/trends/testicular-cancer-awareness): The #C*ckinasock Campaign Aims to Raise Awareness of Testicular Cancer (Category: Naughty) Implication: The #c*ckinasock campaign shows potential for healthcare campaigns that bring awareness to common, preventable illnesses. - [Stripped Statement Selfie Campaigns](https://www.trendhunter.com/trends/stripforjackie): The #StripForJackie Campaign is Effective and Going Viral (Category: Social Good) Implication: The #StripForJackie campaign presents an opportunity for the fashion industry to advocate for body positivity and inclusive representation through clothing campaigns. - [Naked LGBT Calendars](https://www.trendhunter.com/trends/calendar-design): The Warwick Rowers Calendar Design Bares it All in Support of Gay Rights (Category: Naughty) Implication: Opportunity for photographers to utilize nudity and provocative imagery to support social causes, like LGBT+ rights. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)