# Novice Adulthood Industries based in big-ticket items appeal to first-time buyers. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 19, 2017 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/novice-adulthood ## Key Figures - Trend score: 2.8/10 - Evidence articles: 5 ## What is the Novice Adulthood trend? **Novice Adulthood:** The concept of "adulting" describes a tongue-in-cheek, reluctant approach to traditional pieces of adult life like car ownership. Though based in humor, youth's distaste for these large, seemingly complicated purchases is genuine, and mostly based in a lack of education. Companies within these industries are appealing to first-time purchasers to boost education, simplify the process and encourage Millennials to partake in these more traditional milestones. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 14, 2016 to Oct 25, 2017 - Published: Apr 19, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Novice Adulthood trend ### Simplifying big-ticket item purchases Companies are looking for ways to simplify the process of buying traditionally complicated purchases for Millennials through education and innovative financing options. ### Personalized financial education Companies are leveraging personalized data to provide customized financial education and support, catering to younger generations who are taking an upstream approach to financial planning. ### Gamification of financial education Companies are using gamification to make learning about personal finance more interactive and engaging for younger audiences. ## What the Novice Adulthood trend means for industry ### For Automotive industry Companies in the automotive industry can focus on creating simpler processes for buying cars, educating first-time buyers, and utilizing community-driven financing options. ### For Finance industry The finance industry can utilize personalized data and gamification to provide customized financial education and support, catering to younger generations who are taking an upstream approach to financial planning. ### For Education technology industry The education technology industry can focus on developing interactive and engaging methods of teaching personal finance to younger audiences. ## Workshop question Think of some of your big-ticket items, how would you better educate younger consumers about the purchasing process of those products? ## Trend signals for Novice Adulthood Trend score 2.8 out of 10, from popularity 43%, activity 32%, freshness 8%. - Popularity: 43% - Activity: 32% - Freshness: 8% ## Examples of the Novice Adulthood trend 5 featured examples from Apr 14, 2016 to Oct 25, 2017. - [Stock Investment Education Apps](https://www.trendhunter.com/trends/stock-investment): The 'Pitly' App Provides Lessons and Simulations for Beginners (Category: Tech) Implication: The 'Pitly' app disrupts the financial industry by providing accessible stock investment education for beginners. - [Millennial Finance Education Resources](https://www.trendhunter.com/trends/stackin): 'Stackin' Helps Younger Demographics Understand Banking (Category: Business) Implication: Opportunity for FinTech companies to develop user-friendly financial education platforms - [Beginner Wealth Finance Kits](https://www.trendhunter.com/trends/organizer-kit): The 'Ahh Hah!' Personal Finance Organizer Kit Creates Financial Goals (Category: Lifestyle) Implication: The 'Ahh Hah!' Personal Finance Organizer Kit is tailored to the personal finance industry and offers a new approach to financial management. - [Profile-Analyzing Car Insurance](https://www.trendhunter.com/trends/firstcarquote): Admiral's 'Firstcarquote' Analyzes New Drivers' Facebooks (Category: Autos) Implication: Admiral's Firstcarquote indicates a shift in the car insurance industry towards more personalized risk evaluation using data beyond driving history. - [Community Down Payment Programs](https://www.trendhunter.com/trends/crowdfunding-real-estate): Landed Helps with Crowdfunding Real Estate Down Payments (Category: Art & Design) Implication: Disruptive innovation opportunity: Integrate technology into the real estate industry to create more efficient and inclusive financing options for homebuyers. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)