# Novelty Workout Fitness trends are nichefying to offer variety to aspirational consumers. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jul 6, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/novelty-workout ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Novelty Workout trend? **Novelty Workout:** Looking to ease their way into the fitness craze, many consumers are looking for more accessible workout classes that promise physical benefits with a side of fun. Through niche exercises that are more interest-based, consumers -- from those that would never dream of entering a gym to those who find regular fitness classes too repetitive -- are finding a happy medium that suits their particular lifestyle and interests. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 12, 2016 to May 13, 2017 - Published: Jul 6, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Novelty Workout trend ### Niche-Based Workouts Consumers are seeking accessible, interest-based workout classes that suit their particular lifestyles and interests. ### Short, At-Home Workouts Consumers are looking for ways to get fit quickly and conveniently in the comfort of their own homes. ### Sleep and Relaxation-Based Classes Consumers are seeking classes that focus on relaxation and rejuvenation to counteract the effects of stress and lack of sleep. ## What the Novelty Workout trend means for industry ### For Fitness Fitness businesses can cater to niche interests, offer short at-home workouts, and introduce sleep and relaxation-based classes. ### For Food and Beverage Food and beverage companies can partner with fitness brands to offer unique workout experiences that tie in with their products. ### For Hospitality and Travel Hotels and travel companies can incorporate short, at-home workouts and relaxation-based classes into their offerings to cater to health-conscious consumers. ## Workshop question How can you nichefy in order to have greater appeal to a more targeted group of people? ## Trend signals for Novelty Workout Trend score 3.9 out of 10, from popularity 62%, activity 48%, freshness 8%. - Popularity: 62% - Activity: 48% - Freshness: 8% ## Examples of the Novelty Workout trend 5 featured examples from Apr 12, 2016 to May 13, 2017. - [Bed-Based Workout Classes](https://www.trendhunter.com/trends/napercise-class): The U.K.'s David Lloyd Clubs Rolled Out the First 'Napercise Class' (Category: Lifestyle) Implication: Gym operators and fitness studios can explore the creation of new classes and programs that focus on holistic well-being, including opportunities for participants to improve their… - [Core Workout Sledgehammers](https://www.trendhunter.com/trends/core-workout): The MostFit Core Hammer is Safer Than a Sledgehammer and Tire (Category: Lifestyle) Implication: Manufacturing companies specializing in designing and manufacturing different types of fitness equipment. - [Jaw Workout Classes](https://www.trendhunter.com/trends/unique-fitness-class): Cadbury and 1Rebel are Teaming Up to Offer a Unique Fitness Class (Category: Marketing) Implication: Opportunities to create unique workout experiences that stand out in a crowded marketplace - [Crowdsurfer Workout Classes](https://www.trendhunter.com/trends/gym-box): Gym Box and Stubhub Teamed Up to Offer a 'Crowd Surf Ready' Class (Category: Lifestyle) Implication: Fitness industry can create classes that cater to music lovers who want a unique workout experience. - [Speedy Celebrity Workouts](https://www.trendhunter.com/trends/kendall-jenner-workout): This Kendall Jenner Workout Only Takes 11 Minutes to Complete at Home (Category: Lifestyle) Implication: Opportunity for fitness brands to promote and market short, high-intensity workouts targeting busy professionals. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)