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# Novel Dispensing
Restaurants are offering more than just beer on tap.

By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Oct 1, 2013, updated Oct 8, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/novel-dispensing

## Key Figures

- Trend score: 3.7/10
- Evidence articles: 6

## What is the Novel Dispensing trend?

**Novel Dispensing:** Showing that consumers are open to reinterpretations of typically high-end products like wine, more and more brands in the restaurant industry are offering both spirits and wine on tap. A more casual approach, this signifies a shift when it comes to how consumers understand premium products, and indicates that those interested in this market are willing to see luxury goods get a less flashy makeover.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Mar 31, 2013 to Sep 22, 2014
- Published: Oct 1, 2013
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Themes within the Novel Dispensing trend

### Beverage Dispensers

Dispensing devices for wine, liquor and other beverages are gaining more popularity among restaurants and consumers.

### Automated Serving Machines

Self-service machines and automated wine bars are growing in number as businesses aim to cut costs and reduce wait times for customers.

### Space-Saving Drink Accessories

Drink dispensers that are compact, innovative and easy to install are becoming popular among consumers who want to maximize their home bar space.

## What the Novel Dispensing trend means for industry

### For Hospitality

Restaurants, bars, and hotels can leverage innovative drink dispensing technologies and self-serving machines to reduce operating costs and provide better customer experience.

### For Home Goods

Companies can create cost-effective and space-saving drink dispensing accessories for home bars and kitchens to meet the growing demand of consumers.

### For Beverage Manufacturing

Manufacturers can explore opportunities to create server-less dispensing systems for their products to improve cost efficiency and reduce environmental impact.

## Trend signals for Novel Dispensing

Trend score 3.7 out of 10, from popularity 51%, activity 53%, freshness 8%.

- Popularity: 51%
- Activity: 53%
- Freshness: 8%

## Examples of the Novel Dispensing trend

6 featured examples from Mar 31, 2013 to Sep 22, 2014.

- [Self-Serve Wine Bars](https://www.trendhunter.com/trends/park-112): This Machine at Park 112 Automatically Serves Wine to Patrons (Category: Tech)
  Implication: Automated beverage dispensers can be utilized in the hospitality industry to provide guests with a more efficient and personalized experience.
- [Mountable Booze Dispensers](https://www.trendhunter.com/trends/liquor-dispenser): This Wall Mounted Liquor Dispenser was Made by Kegworks (Category: Art & Design)
  Implication: Chance to develop clutter-free and convenient liquor dispensers for consumers who enjoy mixing their own drinks at home.
- [Tiny Barrel Taps](https://www.trendhunter.com/trends/whiskey-barrel-tap): This Whiskey Barrel Tap is a Fun Drinking Accessory (Category: Special)
  Implication: The home goods industry can capitalize on the trend of space-saving drink dispensers by creating innovative and functional products that cater to smaller living spaces.
- [Sleek Massive Wine Dispensers](https://www.trendhunter.com/trends/wine-on-tap): Versay Aims to Change Wine Culture with Wine on Tap (Category: Lifestyle)
  Implication: The wine and restaurant industry, especially those focusing on sustainable dining.
- [Gas Pump Liquor Dispensers](https://www.trendhunter.com/trends/liquor-dispensers): Your Guests Will Never Go on Empty with These High Octane Servers (Category: Lifestyle)
  Implication: Hospitality establishments can incorporate the fun and unique gas pump liquor dispensers to enhance guests' experiences, especially in themed restaurants and bars.
- [Self-Dispensing Liquors](https://www.trendhunter.com/trends/jagermeister-shotmeister): The Jagermeister Shotmeister Dispenses Ice Cold Shots of Jager (Category: Lifestyle)
  Implication: The alcohol industry could benefit from the rise of in-home dispensing systems, creating opportunities to introduce new products or packaging that cater to personal and social dri…

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All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
