# Novel-ty Print Publishers fight the rise of the e-reader by shaking up their strategy. By [Marissa Brassfield](https://www.trendhunter.com/Marissa), Ridiculously Efficient CEO | Published Sep 23, 2009, updated Nov 19, 2009 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/novel-book-marketing-publishers-fight-the-rise-of-the-e-reader-by-shaking-u ## Key Figures - Trend score: 2.7/10 - Evidence articles: 6 ## What is the Novel-ty Print trend? **Novel-ty Print:** The rise of the e-book has made selling bound books even more difficult. Book publishers are shaking up store shelves with new strategies to appease the Web 2.0 reader, whether it's through the implementation of technology or introducing new print authors from the digital world. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 12 to Sep 5, 2009 - Published: Sep 23, 2009 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Novel-ty Print trend ### Digital book publishing The rise of e-books has made self-publishing and digitization lucrative. Traditional book publishers can expand their business models to include digital publishing and incorporate new technologies to appeal to the Web 2.0 reader. ### Graphic-novel biographies Biographies are being reimagined through the lens of graphic novels, allowing for a more interactive and engaging reading experience. Publishers and artists have the opportunity to create illustrated biographies and autobiographies of famous figures in various fields. ### Smart cookbooks The application of technology to traditional cookbooks has enabled innovative recipes, with features such as simple timers and easy-to-follow instructions. There is a large market for digital cookbooks and recipe cards with smart features that can be programmed according to cooking times and ingredient measurements. ## What the Novel-ty Print trend means for industry ### For Publishing industry The publishing industry has the potential to expand its business models to incorporate digital publishing platforms, including self-publishing. ### For Visual storytelling industry The graphic novel industry and motion graphic design industry can collaborate to create visually appealing, interactive biographies that engage readers beyond traditional text-based books. ### For Health-food and cooking industry The cooking and recipe industry can expand its digital capabilities to incorporate smart features such as timers, ingredient measurements, and calorie trackers in their cookbooks and apps. ## Trend signals for Novel-ty Print Trend score 2.7 out of 10, from popularity 38%, activity 37%, freshness 8%. - Popularity: 38% - Activity: 37% - Freshness: 8% ## Examples of the Novel-ty Print trend 6 featured examples from Jul 12 to Sep 5, 2009. - [Glowing Books](https://www.trendhunter.com/trends/good-ideas-glow-in-the-dark-by-the-adris-group): ‘Good Ideas Glow in the Dark' by the Adris Group Literally Lights Up (Category: Art & Design) Implication: Innovation opportunity for book publishers to revamp their products and attract more customers by incorporating unique design elements such as glowing ink to stand out in the mark… - [Fashion Blogs Turned Books](https://www.trendhunter.com/trends/fashion-bible-the-satorialist-book): Fashion Bible ‘The Satorialist' Launches a Book (Category: Business) Implication: The rise of fashion blog books presents a new area in publishing, allowing for the expansion and monetization of niche digital content in print. - [Personalized Classic Books](https://www.trendhunter.com/trends/personalized-classic-books): Custom Fairytales Turn You Into Romeo, Juliet, Dracula, or Alice (Category: Art & Design) Implication: Publishers can capitalize on the demand for personalized classic books by offering customization options on well-known literary works. - [E-Books to Book Deals](https://www.trendhunter.com/trends/boyd-morrison-kindle-simon-and-schuster): After Self-Publishing on Kindle, Boyd Morrison Signs With Simon and Schuster (Category: Business) Implication: The publishing industry can leverage the success of self-published authors to explore innovative business models and expand their offerings. - [BioGraphic Novels](https://www.trendhunter.com/trends/biographic-novels): Illustrated Biographies Add Pizzazz to Standard Tales (Category: Pop Culture) Implication: The publishing industry can capitalize on the BioGraphic novel trend to attract readers who prefer a visually appealing and interactive reading experience. - [Cookbooks With Timers](https://www.trendhunter.com/trends/emma-caselton-recipe-cards): Emma Caselton's Recipe Cards Can Tell Time (Category: Lifestyle) Implication: Publishers that incorporate technology into their cookbooks and recipe cards will have a competitive advantage in the market. ## Recent trend clusters - [Keepsake Countdowns](https://www.trendhunter.com/protrends/holiday-countdown-gifts) (Business) - [Format Flexing](https://www.trendhunter.com/protrends/workout-energy-formats) (Lifestyle) - [Package Play](https://www.trendhunter.com/protrends/promotional-food-packaging) (Marketing) - [Affinity Sailings](https://www.trendhunter.com/protrends/themed-travel-experiences) (World) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) All articles: [Business](https://www.trendhunter.com/business)