# Nouveau Nursing The process of nursing is streamlined via business and design. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 16, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nouveau-nursing ## Key Figures - Trend score: 5.3/10 - Evidence articles: 5 ## What is the Nouveau Nursing trend? **Nouveau Nursing:** Businesses are designing and creating products that ease the process of nursing for mothers. Whether created for public nursing, to ease breast milk pumping or for mothers who don't nurse, such businesses and products reveal a more serious focus on women's health in the public sphere. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 20, 2017 to Oct 9, 2018 - Published: Oct 16, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Nouveau Nursing trend ### Efficient Breast Milk Pumps Innovative developments in breast pumping technology with efficient designs that save nursing mothers time and energy. ### Stylish Nursing Clothing Fashionable designs that integrate discreet nursing features into apparel for a seamless and stylish breastfeeding experience. ### Medical Online Marketplaces Physician-approved online platforms that provide safe, reliable and healthy alternatives for mothers seeking breast milk for their children. ## What the Nouveau Nursing trend means for industry ### For Healthcare Development of new products to ease the nursing process for mothers and improve the production of breast milk. ### For Fashion Incorporation of discreet nursing features into fashion-forward clothing to make breastfeeding easier. ### For Technology Innovations in technology to create efficient and wireless breast pumps to promote convenience and discretion. ## Workshop question Consider an untapped demographic that your brand could cater to. ## Trend signals for Nouveau Nursing Trend score 5.3 out of 10, from popularity 80%, activity 72%, freshness 8%. - Popularity: 80% - Activity: 72% - Freshness: 8% ## Examples of the Nouveau Nursing trend 5 featured examples from Sep 20, 2017 to Oct 9, 2018. - [Nursing Clothing Collections](https://www.trendhunter.com/trends/fashion-for-breastfeeding): La Mere Clothing Makes Stylish, Functional Fashion for Breastfeeding (Category: Life-Stages) Implication: La Mere Clothing's nursing clothing collection is disrupting the fashion industry with its discreet yet highly functional design. - [Silent Wireless Breast Pumps](https://www.trendhunter.com/trends/wireless-breast-pump): Elvie's Ultra-comfortable Design is Compatible with Nursing Bras (Category: Lifestyle) Implication: Manufacturers of maternity products can leverage the new wireless breast pump technology to enhance the user experience with their products and offer customers greater freedom and… - [Private Nursing Benches](https://www.trendhunter.com/trends/seating-solution): 'Heer' is an Ergonomically Designed Seating Solution for Breastfeeding (Category: Art & Design) Implication: Furniture manufacturers can explore the development of specialized seating solutions for specific demographics such as nursing mothers in public spaces. - [Online Breast Milk Marketplaces](https://www.trendhunter.com/trends/bby-breastmilk-marketplace): Bby Breastmilk Marketplace is a Physician-Approved Platform (Category: Business) Implication: Disruptive innovation opportunity: Build an online platform specifically designed for the buying and selling of breastmilk, ensuring a seamless and secure transaction process. - [Compression Nursing Bras](https://www.trendhunter.com/trends/lilu): 'Lilu' Helps New Mothers Pump Milk at Work Efficiently (Category: Lifestyle) Implication: The 'Lilu' device presents new opportunities for innovation in the baby care products industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)