# Nourishing Shampoo Dry shampoo formulas are made with hair and scalp-benefitting ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 27, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nourishing-shampoo ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Nourishing Shampoo trend? **Nourishing Shampoo:** While standard dry shampoos are made only to absorb oils and improve the appearance of hair, some brands are breaking away from that sole purpose by including nourishing, scalp and hair-benefitting ingredients that actually improve the quality of hair over time. ## The consumer insight behind the Nourishing Shampoo trend As consumers face unprecedented choice in the self-care space, whether that's in skin, hair, or beauty industries, they seek out products that offer the most benefits. These products stand out in oversaturated markets for offering even more than what consumers are looking for, and help them make easy decisions on what to purchase. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 2, 2019 to Jul 23, 2021 - Published: Jul 27, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Nourishing Shampoo trend ### Nourishing Dry Shampoos Dry shampoos that include nourishing, scalp and hair-benefitting ingredients are becoming popular as consumers seek out products that offer the most benefits beyond just oil absorption. ### Customized Dry Shampoos Brands like Prose are creating customizable dry shampoo formulas specifically tailored to individual hair needs and goals using a survey-based approach. ### Scalp-Caring Dry Shampoos Dry shampoos such as Living Proof's PhD Advanced Clean Dry Shampoo that prioritize scalp care and cleansing without leaving residue are on the rise to address the concerns of consumers who don't believe dry shampoo actually cleans hair. ## What the Nourishing Shampoo trend means for industry ### For Haircare Industry Innovation opportunities for the haircare industry include creating dry shampoo products that focus on scalp health, customizable formulas, and offer nourishing benefits to the hair and scalp. ### For Beauty Products Industry The beauty products industry can take advantage of the trend towards multi-functional products that offer consumers the most benefits by creating dry shampoo formulas that do more than just absorb oils, such as including nourishing, skin-benefitting ingredients. ### For Survey-Based Consumer Products Industry Brands that offer survey-based approaches to create customized dry shampoo formulas like Prose could also expand into other consumer product categories such as skincare and personal care, offering tailored solutions to individual needs and goals. ## Workshop question How is your brand enhancing its product with additional benefits? ## Trend signals for Nourishing Shampoo Trend score 3.4 out of 10, from popularity 57%, activity 35%, freshness 10%. - Popularity: 57% - Activity: 35% - Freshness: 10% ## Examples of the Nourishing Shampoo trend 4 featured examples from Nov 2, 2019 to Jul 23, 2021. - [Customized Dry Shampoos](https://www.trendhunter.com/trends/prose-dry-shampoo): The Prose Dry Shampoo Helps to Address Unique Hair Needs & Goals (Category: Art & Design) Implication: The beauty and personal care industry has an opportunity to develop more innovative and personalized products, such as customized dry shampoos. - [Nourishing Dry Shampoos](https://www.trendhunter.com/trends/actacre): Act+Acre Created a Non-Chalky Dry Shampoo That Promotes Hair Health (Category: Fashion) Implication: Disruptive innovation opportunity for haircare brands to incorporate plant-based formulas and prioritize hair health in their dry shampoo products. - [Scalp-Caring Dry Shampoos](https://www.trendhunter.com/trends/clean-dry-shampoo): Living Proof's PhD Advanced Clean Dry Shampoo Refreshes Without Residue (Category: Fashion) Implication: Opportunity for haircare brands to create and market innovative dry shampoo formulations, packaging designs, and application methods that address consumer concerns and preferences. - [Micellar-Infused Dry Shampoos](https://www.trendhunter.com/trends/spiritualized-dry-shampoo-mist): R+Co Debuted the Spiritualized Dry Shampoo Mist (Category: Fashion) Implication: The haircare industry can explore the use of micellar water and develop specialized dry shampoos to meet different scalp needs. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)