# No-Stress Probiotic Probiotics are now used to battle stress in adult consumers. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jan 20, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nostress-probiotic ## Key Figures - Trend score: 4.4/10 - Evidence articles: 11 ## What is the No-Stress Probiotic trend? **No-Stress Probiotic:** Probiotics have been widely utilized in skincare collections and the gut health category. Now, companies are developing dedicated probiotic products that are designed to deal with stress. These new formulas are often offered with functional co-ingredients like CBD. ## The consumer insight behind the No-Stress Probiotic trend Contemporary consumers, especially those who live in demanding environments, are experiencing heightened levels of stress in their everyday. In order to deal with the pressure, many are looking for ways to balance their workload. Whether this means practicing mindfulness or getting external support, individuals are prioritizing their health in order to feel better, be more energized, and capable of persevering, despite difficulties. ## At a Glance - Evidence: 11 featured examples - Articles from: Jan 14, 2020 to Mar 20, 2024 - Published: Jan 20, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the No-Stress Probiotic trend ### Stress-Relieving Probiotics As more and more consumers seek to manage their everyday stress, companies are pivoting to stress-relieving probiotics with new formulas often offered with functional co-ingredients like CBD. ### Multitasking Probiotic Supplements Consumers can experience tailored health benefits of probiotics supplements without having to feel overwhelmed by taking multiple products daily. ### Micro-Algae Stress Supplements Companies are exploring the use of non-traditional ingredients like marine phytoplankton to combat oxidative stress, which is a growing concern among consumers due to external factors like UV exposure and pollutants. ## What the No-Stress Probiotic trend means for industry ### For Wellness Supplements With contemporary consumers prioritizing health and wellness more than ever, there is a ripe opportunity for companies to develop new lines of stress-relieving and multitasking probiotic supplements. ### For CBD Industry With CBD and probiotic supplements now being offered together, there is a solid opportunity for businesses in the CBD and wellness industries to collaborate more often. ### For Beauty Industry Given the rise of probiotics being used in skincare, there is an opportunity for the beauty industry to explore probiotics in new application forms. ## Workshop question How can your brand alleviate consumer stress? ## Trend signals for No-Stress Probiotic Trend score 4.4 out of 10, from popularity 58%, activity 53%, freshness 22%. - Popularity: 58% - Activity: 53% - Freshness: 22% ## Examples of the No-Stress Probiotic trend 11 featured examples from Jan 14, 2020 to Mar 20, 2024. - [Stress-Relieving Probiotics](https://www.trendhunter.com/trends/stressrelieving-probiotic): DuPont Nutrition and Biosciences are Launching HOWARU Calm (Category: Business) Implication: The stress-relieving probiotic HOWARU Calm can be utilized in nutraceuticals, providing an opportunity to market these products as a natural solution to alleviate stress. - [CBD-Enhanced Probiotic Supplements](https://www.trendhunter.com/trends/garden-of-life-probiotic-supplements): Garden of Life's Newest Supplements Combine CBD & Probiotics (Category: Lifestyle) Implication: The health and wellness industry can capitalize on the CBD-enhanced probiotic trend by developing innovative supplements that support overall well-being. - [Probiotic Stress Relief Supplements](https://www.trendhunter.com/trends/nutricelebrity): NutriCelebrity Debuts a Supplement that Provides Stress Relief (Category: Lifestyle) Implication: The health and wellness industry can leverage probiotic supplements to address specific health concerns such as stress relief and gut health. - [Multitasking Probiotic Supplements](https://www.trendhunter.com/trends/bodiome): Bodi-Ome Shares the Benefits of Prebiotics and More (Category: Lifestyle) Implication: Opportunity for companies to create innovative brands focusing on microbiome health and develop targeted probiotic supplements. - [Daily Immune Support Supplements](https://www.trendhunter.com/trends/zenwise-health): The Zenwise Health 'ZenDEFENSE' Supplement is Naturally Powered (Category: Marketing) Implication: The supplement industry must continue the trend of creating natural daily supplements to cater to the growing demand for wellness products. - [Probiotic Mood Supplements](https://www.trendhunter.com/trends/greens-blend-mood): Amazing Grass' Greens Blend Mood Promotes a Calmer State of Mind (Category: Lifestyle) Implication: Expanding product lines to include mood-supporting supplements that target mental well-being alongside physical health. - [Micro-Algae Stress Supplements](https://www.trendhunter.com/trends/greenfilled): Greenfilled Launches a Supplement to Fight Oxidative Stress (Category: Lifestyle) Implication: Health and wellness brands can leverage the power of TetraSOD® and marine-algae to develop new, natural products that can combat oxidative stress and promote overall health and we… - [Actress-Backed Blended Supplements](https://www.trendhunter.com/trends/activatedyou): ActivatedYou Debuts the 'Morning Complete' Supplement (Category: Lifestyle) Implication: The wellness industry can capitalize on the trend of blended supplements by developing comprehensive wellness solutions. - [Rose-Infused Chocolate Elixirs](https://www.trendhunter.com/trends/chocolate-elixir): Clevr Blends' Rose Cacao SuperLatte Makes Elevated Hot Chocolate (Category: Lifestyle) Implication: Functional food and beverage market will benefit from innovative products that combine flavor and functionality, such as the Rose Cacao SuperLatte. - [Effective Women-Targeted Supplements](https://www.trendhunter.com/trends/multivitamins-for-women): Movita Boasts Wellness-Centric Multivitamins for Women (Category: Lifestyle) Implication: Disruptive innovation opportunities in the wellness industry by creating multivitamins specifically tailored towards women's health needs. - [Stress Support CBD Capsules](https://www.trendhunter.com/trends/hempfusion): HempFusion Launches Signature CBD Products in 50 Retail Locations (Category: Lifestyle) Implication: The health and wellness industry can incorporate CBD and other supplements into their product lines and benefit from the growing demand for these products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)