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# Nostalgoholic
Classic desserts with an alcoholic twist show sentimental appeal.

By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Sep 29, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/nostalgoholic

## Key Figures

- Trend score: 3.3/10
- Evidence articles: 9

## What is the Nostalgoholic trend?

**Nostalgoholic:** The information age has caused life to move faster than ever, leaving adult consumers in need of not just a physical break, but an emotional one as well. Both needs are satisfied with nostalgic alcoholic treats that marry classic desserts from childhood with the sophistication and relief of an alcoholic beverage.

## At a Glance

- Evidence: 9 featured examples
- Articles from: Mar 25, 2015 to Mar 27, 2017
- Published: Sep 29, 2015
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness)

## Audience

- Gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Nostalgoholic trend

### Nostalgia Reinvented

Combining classic desserts with alcohol to create nostalgic treats for adults.

### Boozy Flavors

Incorporating dessert flavors into alcoholic beverages to create a unique mix of sweetness and alcohol.

### DIY Mixology

Creating homemade versions of popular alcoholic drinks with unique ingredients and flavors.

## What the Nostalgoholic trend means for industry

### For Food and Beverage

Restaurants and bars can create unique concoctions that attract customers for their innovative and creative blends of classic desserts and alcoholic beverages.

### For Alcohol

Alcohol companies can create unique blends to stand out from their competition and target the nostalgia-seeking generation.

### For DIY/Cooking

Companies that sell cooking and mixology equipment can market their products as useful tools for home chefs and bartenders looking to create innovative alcoholic treats at home.

## Trend signals for Nostalgoholic

Trend score 3.3 out of 10, from popularity 46%, activity 44%, freshness 8%.

- Popularity: 46%
- Activity: 44%
- Freshness: 8%

## Examples of the Nostalgoholic trend

9 featured examples from Mar 25, 2015 to Mar 27, 2017.

- [Decadent Dessert Beers](https://www.trendhunter.com/trends/chocolate-mint): The Southern Trail 'Thick Mint' Chocolate Mint Stout is a Rich Libation (Category: Lifestyle)
  Implication: Breweries can capitalize on the trend of dessert beers to stand out and attract more customers.
- [Boozy Coconut Milkshakes](https://www.trendhunter.com/trends/coconut-milkshake): This Rum-Containing and Hot Fudge-Drizzled Dessert is for Coconut Lovers (Category: Lifestyle)
  Implication: The food and beverage industry can introduce new lines of alcoholic milkshakes using unconventional ingredients such as coconut to attract young adults.
- [Strawberry Daiquiri Popsicles](https://www.trendhunter.com/trends/strawberry-daiquiri): These Cocktail Ice Pops Make Happy Hour More Convenient (Category: Lifestyle)
  Implication: Opportunity for the alcoholic beverage industry to tap into the growing demand for innovative and refreshing alcohol-infused treats.
- [Fruity Sangria Snow Cones](https://www.trendhunter.com/trends/granita-recipe): This Alcoholic Granita Recipe Features Fruity and Fall Flavors (Category: Lifestyle)
  Implication: The food and beverage industry can experiment with innovative food concepts that blend both nostalgia and adult indulgences to create unique experiences for consumers.
- [Boozy Bunny Shots](https://www.trendhunter.com/trends/easter-drink): This Extra Festive Easter Drink is a Chocolate Bunny-Themed Jello Shooter (Category: Lifestyle)
  Implication: Industry can experiment with alcoholic ingredients in baked goods and candy products as a new and unique offering
- [Wine-Flavored Sorbets](https://www.trendhunter.com/trends/riesling-ice-cream): This Pear and Riesling Ice Cream Flavor is Infused with Zesty Ginger (Category: Lifestyle)
  Implication: Incorporating alcohol into frozen desserts presents an opportunity for disruptive innovation in the frozen dessert industry to attract adult consumers.
- [Brownie Dessert Beer](https://www.trendhunter.com/trends/dessert-beer): Ben & Jerry's New Belgium Brewing Beer Satisfies a Sweet Tooth and Thirst (Category: Lifestyle)
  Implication: The brewing industry has an opportunity to create a new product category by innovating the production process of dessert beers.
- [Cherry Cheesecake Shooters](https://www.trendhunter.com/trends/cherry-cheesecake-shooters): The Bite-Sized Treats Make Mini Cheesecakes or Alcoholic Vessels (Category: Lifestyle)
  Implication: Restaurants and food companies can capitalize on the trend towards smaller desserts and DIY cooking.
- [Alcoholic S'mores Coffee](https://www.trendhunter.com/trends/homemade-frappuccino): This Homemade Frappuccino is a Boozy Take on the New Starbucks Beverage (Category: Lifestyle)
  Implication: Innovations in creating alcoholic versions of popular coffee drinks can disrupt the beverage industry.

## Recent trend clusters

- [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle)
- [Connected Companions](https://www.trendhunter.com/protrends/connected-companions) (Lifestyle)
- [Creatine Formats](https://www.trendhunter.com/protrends/creatine-formats) (Lifestyle)
- [Routine Compression](https://www.trendhunter.com/protrends/routine-compression) (Lifestyle)

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All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
