# Nostalgic Vessel Craft beers feature prohibition era packaging for artisan appeal. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 15, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nostalgic-vessel ## Key Figures - Trend score: 2.6/10 - Evidence articles: 6 ## What is the Nostalgic Vessel trend? **Nostalgic Vessel:** Craft beer producers are beginning to look to prohibition-era glass bottles that align the product with a sense of artisan appeal. A means to communicating superior production methods and the careful selection of high-quality ingredients, such stubby and jug-style beer bottles demonstrate a consumer preference for nostalgia-infused local recipes rather than the average mass-produced ale. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 12, 2013 to Jul 20, 2016 - Published: Oct 15, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Nostalgic Vessel trend ### Nostalgic Packaging Prohibition-era packaging is bringing a sense of artisan appeal to craft beers. ### Personalization Sunset Beer's different packaging for different times of day caters to consumers' ritualistic tendencies. ### Exclusive Storytelling Tresor Brewery's Art Deco beer labels allude to valuable, protected recipes and elevate the brand above basic booze. ## What the Nostalgic Vessel trend means for industry ### For Craft Beer Craft beer producers implementing nostalgic packaging can appeal to consumers seeking a sense of artisanal exclusivity. ### For Beverage Personalization Sunset Beer's timed packaging reflects consumers' desire for personalized drinking experiences. ### For Agricultural Brewing The Almanac Fresh Beer Series packaging reflects the brand's locally-sourced, California-grown ingredients and production methods. ## Workshop question How can your brand tap into your heritage as a way to present consumers with a taste of antiquity appeal? ## Trend signals for Nostalgic Vessel Trend score 2.6 out of 10, from popularity 33%, activity 37%, freshness 8%. - Popularity: 33% - Activity: 37% - Freshness: 8% ## Examples of the Nostalgic Vessel trend 6 featured examples from Dec 12, 2013 to Jul 20, 2016. - [Prohibition-Era Packaging](https://www.trendhunter.com/trends/art-deco-label): These Art Deco Labels Allude to Unlocking Prized Protected Recipes (Category: Marketing) Implication: Disruptive innovation opportunity: Introduce innovative packaging and branding strategies to stand out in the competitive craft beer market. - [Revived Beverage Vessels](https://www.trendhunter.com/trends/brew-york-city-branding): Brew York City Branding Brings Back the Antique Growler (Category: World) Implication: Opportunity for packaging companies to design and produce custom antique-style containers for beverage brands. - [Farm-to-Table Beer Branding](https://www.trendhunter.com/trends/farmtotable-beer): Almanac Fresh Beer Series Packaging Reflects its Agricultural Brewing (Category: Lifestyle) Implication: Craft breweries can leverage the farm-to-table trend by creating unique flavors using locally sourced ingredients, appealing to consumers who prioritize sustainability and support… - [Scheduled Beer Branding](https://www.trendhunter.com/trends/sunset-beer): This Sunset Beer Packaging Prescribes Different Ales at Different Hours (Category: Lifestyle) Implication: Breweries, wineries and other alcoholic beverage producers can create their own lines of beverages that cater to different drinking occasions and preferences creating a unique and… - [Doodled Beer Branding](https://www.trendhunter.com/trends/brewberry): Brewberry Packaging is Gushing with Whimsicality Through Colors and Graphics (Category: Marketing) Implication: Craft beer industry can capitalize on the trend of whimsical packaging by creating unique and visually appealing designs that differentiate their products. - [Prohibition Beer Branding](https://www.trendhunter.com/trends/prohibition-beer): This Bootlegger Apple Brew Packaging is Reminiscent of Vintage Designs (Category: Lifestyle) Implication: Potential to stand out in the craft beer industry with visually appealing vintage-themed branding. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)