# Childhood Revisited Adult consumers indulge in nostalgic gaming with or without their children. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 28, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/nostalgic-play ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Childhood Revisited trend? **Childhood Revisited:** Today's adult consumer works on a very busy schedule that leaves little time for leisure. With no time for vacation or hobbies, consumers are turning to literal playtime -- with or without their children -- through games that directly mimic their childhood experiences and thus, are targeted to both them and their offspring. Ultimately, consumers may be seeking escape, but they still want to escape to somewhere familiar. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 13, 2013 to Jan 17, 2014 - Published: Jan 28, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Themes within the Childhood Revisited trend ### Nostalgia Marketing Firms design their marketing strategies around nostalgic products to capture the emotional appeal of consumers' ### Retrofuturism Modernizing old products with futuristic features to relaunch them by appealing to the consumers’ sense of optimism ### Customization Offering consumers opportunities to personalize their purchases by getting involved in product design or related brand activities ## What the Childhood Revisited trend means for industry ### For Fashion and Retail Industry Nostalgic-based trends provide opportunities for firms to create new fashion lines inspired by a mix of old styles-futurism ### For Gaming Industry Designing and manufacturing mobile apps or games centered on nostalgic, older games releases ### For Entertainment Industry Nostalgic-based ads or re-releases could be an opportunity for creating new TV shows, movies, or music videos ## Trend signals for Childhood Revisited Trend score 3.2 out of 10, from popularity 54%, activity 35%, freshness 8%. - Popularity: 54% - Activity: 35% - Freshness: 8% ## Examples of the Childhood Revisited trend 4 featured examples from Sep 13, 2013 to Jan 17, 2014. - [Retro Computer Game Apps](https://www.trendhunter.com/trends/minesweeper-smartphone-app): Minesweeper Smartphone App Brings Back the Long-Lost Explosive Logic Game (Category: Tech) Implication: Industry that can benefit from creating retro-style games with updated graphics and personalization features. - [Retro Valise Arcades](https://www.trendhunter.com/trends/briefcase-arcade-machine): Take Your Favorite Games to Work with the Briefcase Arcade Machine (Category: Unique) Implication: Disruptive innovation opportunity: Innovate new gaming accessories that enhance the gaming experience for both casual and hardcore gamers. - [Robotic Pet 90s Fashion](https://www.trendhunter.com/trends/tamagotchi-clothing): Embrace Your Inner 90s Kid with the Tamagotchi Clothing Line (Category: Life-Stages) Implication: An obvious industry to benefit from the trend of nostalgic clothing lines and hybrid fashion pieces. - [Nostalgic Toy Ad Parodies](https://www.trendhunter.com/trends/bored-game): The Bored Game Ad Pokes Fun at the Cliches of Nostalgic Toy Ads (Category: Pop Culture) Implication: By tapping into the trend of nostalgia, toy companies can revitalize classic products and concepts, creating innovative products that appeal to both new and old generations of con… ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)