# Nostalgic Libation Spiked retro soda flavors offer the ultimate nostalgic indulgence. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Aug 9, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nostalgic-libation ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Nostalgic Libation trend? **Nostalgic Libation:** Consumers are embracing drinkable nostalgia in the form of retro sodas spiked for the ultimate escape from "adulting." Also highlighting the desire for familiar flavors in adventurous formats, this progression speaks to the role nostalgia can play in the contemporary pursuit of meaning in everyday experiences such as eating and drinking. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 9, 2016 to Jul 19, 2017 - Published: Aug 9, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Nostalgic Libation trend ### Drinkable Nostalgia Consumers are embracing nostalgia in the form of retro sodas spiked with alcohol. ### Fruity Alcoholic Drinks Alcoholic fruit sodas, such as grape and cherry, are gaining popularity among consumers seeking sweet beverages with a hint of nostalgia. ### Artisanal Boozy Sodas Brands are introducing artisanal boozy sodas as a flavorful alternative to beer for health-conscious consumers who prefer lighter, sweeter drinks. ## What the Nostalgic Libation trend means for industry ### For Beverage The beverage industry can capitalize on the growing trend of nostalgic and fruity alcoholic sodas. ### For Craft Brewing Craft brewers can incorporate botanicals and natural flavors to create unique alcoholic soda flavors that appeal to adventurous consumers. ### For Marketing and Advertising Companies can use retro revival concepts, such as the use of old-school glass bottles, to attract older consumers seeking nostalgia and younger consumers drawn to the retro look and feel. ## Workshop question What elements of nostalgia can you consider incorporating into the experience of your product? ## Trend signals for Nostalgic Libation Trend score 3.5 out of 10, from popularity 49%, activity 48%, freshness 8%. - Popularity: 49% - Activity: 48% - Freshness: 8% ## Examples of the Nostalgic Libation trend 6 featured examples from Jul 9, 2016 to Jul 19, 2017. - [Botanical Alcoholic Sodas](https://www.trendhunter.com/trends/alcoholic-root-beer): This Alcoholic Root Beer Celebrates Traditional Brewing (Category: Lifestyle) Implication: Developing new and innovative alcoholic beverages using unique flavor profiles - [Boozy Artisanal Adult Sodas](https://www.trendhunter.com/trends/flavored-soda): The BEST DAMN Brewing Co. Released Two New Flavored Sodas (Category: Lifestyle) Implication: Beverage manufacturers can explore the creation of high-quality flavored sodas utilizing unique ingredients and creative brewing techniques to meet the evolving tastes of consumer… - [Retro Alcohol-Infused Sodas](https://www.trendhunter.com/trends/pop-shoppe): The Pop Shoppe Has Introduced 2 New Alcoholic Flavors (Category: Lifestyle) Implication: Companies in the beverage industry can explore the potential of launching retro-inspired alcoholic sodas to cater to nostalgic and adventurous consumers. - [Alcoholic Grape Sodas](https://www.trendhunter.com/trends/grape-soda): Henry's Hard Soda Now Makes a Grape Soda with 4.2% Alcohol (Category: Lifestyle) Implication: Opportunity for the beverage industry to tap into the growing demand for alcoholic grape sodas, targeting consumers who are seeking nostalgic and sweet beverage options. - [Boozy Cherry Sodas](https://www.trendhunter.com/trends/hard-cherry-cola): Henry's Hard Cherry Cola Adds an Alcoholic Kick to Fruit-Flavored Soda (Category: Lifestyle) Implication: Opportunity to create new product offerings and capitalize on the growing demand for alcoholic sodas. - [Flavorful Alcoholic Sodas](https://www.trendhunter.com/trends/alcoholic-sodas): WG Brewing's Boozy New Soft Drinks Provide an Alternative to Beer (Category: Lifestyle) Implication: The beverage manufacturing industry can capitalize on the trend of alcoholic sodas by developing new and innovative flavors and products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)