# Nostalgic Grooming Men's shaving routines take vintage inspiration for luxury appeal. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 15, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nostalgic-grooming ## Key Figures - Trend score: 4.8/10 - Evidence articles: 6 ## What is the Nostalgic Grooming trend? **Nostalgic Grooming:** As the market for men's grooming products continues to explode worldwide, many consumers are opting for extravagant shaving experiences that hearken back to the days of traditional wet shaving. In addition to the contemporary fixation on artisan-level craftsmanship, this progression highlights the pursuit of sophistication through nostalgia. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 13, 2015 to Mar 31, 2016 - Published: Apr 15, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Nostalgic Grooming trend ### Nostalgic Grooming Vintage-inspired grooming experiences are becoming popular as consumers pursue sophistication through nostalgia. ### Craftsmanship Obsession Consumers’ contemporary fixation on Artisan-level craftsmanship is growing among men’s grooming. ### Luxury-Driven Heritage There is a growing demand for luxury-driven heritage men’s grooming products and experiences. ## What the Nostalgic Grooming trend means for industry ### For Men's Grooming Men's grooming is a rapidly expanding industry as consumers seek high-end grooming products and experiences. ### For Luxury Retail Luxury retail industries can incorporate nostalgia and craftsmanship into their branding and product offerings. ### For Tourism & Hospitality Tourism and hospitality industries can offer vintage-inspired, luxury grooming experiences to enhance guests’ stay. ## Workshop question How can your brand inject bit of nostalgic luxury into the lives of your consumer? ## Trend signals for Nostalgic Grooming Trend score 4.8 out of 10, from popularity 73%, activity 63%, freshness 8%. - Popularity: 73% - Activity: 63% - Freshness: 8% ## Examples of the Nostalgic Grooming trend 6 featured examples from Oct 13, 2015 to Mar 31, 2016. - [Luxurious Leather Grooming Kits](https://www.trendhunter.com/trends/travel-accessory-for-men): This Handy Dopp Kit is the Perfect Travel Accessory for Men (Category: Fashion) Implication: The fashion accessories industry presents opportunities for disruptive innovation in the design and manufacture of practical yet stylish luxury toiletry bags for men. - [Design-Conscious Shaving Accessories](https://www.trendhunter.com/trends/straight-razor): The Discommon Aluminum Straight Razor is Expertly Crafted (Category: Art & Design) Implication: Disruptive innovation opportunity: Develop innovative products and tools that cater to the growing demand for premium grooming experiences. - [Luxury Double-Edge Razors](https://www.trendhunter.com/trends/doubleedge-razor): Aesop's Double-Edge Razor is Handmade by English Craftsmen (Category: Fashion) Implication: The growing interest in traditional grooming practices and men's cosmetics presents an opportunity for the men's grooming industry to develop high-end products that cater to men's… - [Aristocratic Gentlemen's Salons](https://www.trendhunter.com/trends/soho-salon): The Murdock Soho Salon is a Classic (Category: Fashion) Implication: The luxury grooming services industry can leverage the trend of upscale gentlemen's grooming to attract affluent clients seeking premium experiences. - [Whiskey Aftershave Remedies](https://www.trendhunter.com/trends/whiskey-aftershave): This Artisanal Skincare Product Boasts Whiskey and Pine Ingredients (Category: Fashion) Implication: Artisanal and ethically sourced skincare product lines targeted at both male and female consumers are rising in popularity, offering opportunities for businesses to cater to the h… - [Heated Shaving Cream Dispensers](https://www.trendhunter.com/trends/heating-system): The Conair Hot Gel Lather Heating System Adds Luxury to Shaving (Category: Fashion) Implication: The Conair Hot Gel Lather Heating System is disrupting the personal care industry by providing a product that adds a touch of luxury to at-home grooming routines. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)